1195. Social media veterinary pg 3

Making social media worth the time and effort

falseTassava, Brenda.Firstline6.6 (Jun 2010): 38,40.

 

 

Tassava, B. (2010, 06). Making social media worth the time and effort. Firstline, 6, 38-38,40. Retrieved from http://search.proquest.com/docview/603462100?accountid=12691

 

 

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Of course, that's only if you remember that you're a guest in your clients' social networks. As a guest, you must observe certain etiquette. Otherwise, you'll drive pet owners away. To stay in friends and followers' good graces, stick to these five social-media codes. 

Online networking is more than just a way to market to pet owners. It's also an excellent way to provide better client service and even patient care. So if you haven't started thinking about social media and the direction of your marketing and communications platform, there's no time like the present. 

 

Still not convinced? Consider this: Today's teen sends an average of 2,272 text messages each month. You need to be prepared to communicate with this upcoming generation of clients by adapting and laying the groundwork today.

Of course, that's only if you remember that you're a guest in your clients' social networks. As a guest, you must observe certain etiquette. Otherwise, you'll drive pet owners away. To stay in friends and followers' good graces, stick to these five social-media codes.
Online networking is more than just a way to market to pet owners. It's also an excellent way to provide better client service and even patient care. So if you haven't started thinking about social media and the direction of your marketing and communications platform, there's no time like the present. Still not convinced? Consider this: Today's teen sends an average of 2,272 text messages each month. You need to be prepared to communicate with this upcoming generation of clients by adapting and laying the groundwork today.

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Headnote

Does social media really pay off? It does if you know how to use it effectively. Here are the five basic rules of social media. 

Six years. That's the approximate age of online social networking, which includes sites like Twitter and Facebook. In this relatively short time, media and marketing have been revolutionized. Clients are no longer passive recipients, being interrupted with television or radio commercials. Now they choose what they want to receive and when they want it. They can block everything else thanks to the power of technology. So how do you ensure current and potential clients want to receive your message? You use social media networks - effectively. 

Now, I'm not suggesting you should abandon your traditional advertising and marketing efforts and run over to Twitter and Facebook. But I am saying that creating a social media strategy and working at it over the next year could do your practice wonders. 

 

For one, it could save thousands of dollars in yellow pages advertising. From personal experience, I know that social media will not only save you money, but it will also help you build better rapport and relationships with your clients. 

Of course, that's only if you remember that you're a guest in your clients' social networks. As a guest, you must observe certain etiquette. Otherwise, you'll drive pet owners away. To stay in friends and followers' good graces, stick to these five social-media codes. 

* Listen: Members of your community are talking. Be sure you hear them.
* Respond: Let members know that you hear them by participating in conversations.
* Engage: Create content that attracts and entertains members of your community.
* Use restraint: Don't bore your connections by being self centered. Make the information you provide relevant and useful to them rather than being simply promotional. 

* Personalize: Don't spam your network with mass, generic messages, such as sending identical "thank you" messages to every person who joins your network. This is a big no-no in networks such as Facebook - it's been known to get businesses blacklisted from the site. 

Online networking is more than just a way to market to pet owners. It's also an excellent way to provide better client service and even patient care. So if you haven't started thinking about social media and the direction of your marketing and communications platform, there's no time like the present. Still not convinced? Consider this: Today's teen sends an average of 2,272 text messages each month. You need to be prepared to communicate with this upcoming generation of clients by adapting and laying the groundwork today. 

Sidebar

Today's teen sends an average of 2,272 text messages each month. You need to be prepared to communicate with this upcoming generation of clients. 

AuthorAffiliation

BY BRENDA TASSAVA, CVPM, CVJ 

AuthorAffiliation

Brenda Tassava, CVPM, CVJ, a Firstline Editorial Advisory Board member and hospital administrator at Broad Ripple Animal Clinic and Wellness Center in Indianapolis, is writing the book "Social Media Marketing for Veterinary Professionals," which will be published late this year. Send questions or comments to firstline@advanstar.com.

1194. Social media veterinary .. pg 2

Face it, Facebook is it: why your practice needs social media

 

Lambert, A. (2013). Face it, facebook is it: Why your practice needs social media. Veterinary Nursing, 28(3), 110-111. doi:http://dx.doi.org/10.1111/vnj.12019

 

 

falseLambert, Alison.Veterinary Nursing28.3 (Mar 2013): 110-111.

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ABSTRACT:
There can be no doubting the exponential adoption of social media by a majority of the UK population - many of them clients or potential clients of your practice. They are familiar with the nuances and application of these communication channels and expect modern businesses - including veterinary practices - to use them to their fullest extent. There can be no half measures. Once committed, your practice must dedicate time and resources to social media. This article explains how and why. [PUBLICATION ABSTRACT]

1193. Social media in veterinary practice

1			Lambert, Alison	Face it, Facebook is it: why your practice needs social media ABSTRACT: There can be no doubting the exponential adoption of social media by a majority of the UK population - many of them clients or potential clients of your practice. They are familiar with the nuances and application of these ...	2013	ProQuest Health & Medical Complete
2			Tassava, Brenda	Making social media worth the time and effort Of course, that's only if you remember that you're a guest in your clients' social networks. As a guest, you must observe certain etiquette. Otherwise, you'll drive pet owners away. To stay in friends and followers' good graces, stick to ...	2010	ProQuest Health & Medical Complete
3			Tassava, Brenda	Your social media status Mistake 1: Accepting friend requests on your practice's Facebook page. If you're receiving friend requests, then you've set up your practice's page as a personal profile rather than a business page. This can lead to major problems - namely ...	2011	ProQuest Health & Medical Complete
4			Dale, Steve	The incredible vanishing veterinary visit Your and your clients' perceptions and your clients may be entirely different from the types I've described. But data suggests in many practices, most clients don't understand the need to visit the veterinarian for preventive care exams. ...	2013	ProQuest Health & Medical Complete
Duplicate item
5				Veterinary Medicine; Research Conducted at University of Guelph Has Updated Our Knowledge about Veterinary Medicine According to the news editors, the research concluded: "The increased use of Facebook and all types of social media points to the need for raised awareness by veterinarians of all ages of how to manage one's personal and professional ...	2013	ProQuest Health & Medical CompleteProQuest Science Journals
Duplicate item
6				Veterinary Medicine; Studies from University of Guelph Have Provided New Information about Veterinary Medicine According to the news editors, the research concluded: "The increased use of Facebook and all types of social media points to the need for raised awareness by veterinarians of all ages of how to manage one's personal and professional ...	2013	ProQuest Health & Medical CompleteProQuest Science Journals
7			Halow, Bash	Make friends and influence tweeters Social media is a surround-sound of noise that's zeroing in on you with louder and louder resonance. The radio announcer says, "And don't forget to visit us on Facebook." The TV anchor says, "For more on this topic and others like it, go ...	2012	ProQuest Health & Medical Complete
8			Halow, Bash	3 tips to connect with clients "Our industry grows more competitive every year, and the application of technology is an area many managers struggle with," says Andreas Pahl, MBA, hospital administrator at The Valley Cottage Animal Hospital in Valley Cottage, N.Y. ...	2013	ProQuest Health & Medical Complete
9			SarDesai, D. R.	Pakistan	2001	Gale Virtual Reference Library
10			Anonymous	On4 Communications, Inc.; On4TM Communications, Inc. Signs a Non-Binding Letter of Intent with Tuttidare! Inc. Advertising, Agricultural, Agriculture, Animal Rescue, Communications, Consumer, Farm Animal, Foundation, Fund Raising, Internet, Marketing, On4 Communications Inc., Pets, Philanthropy, Social Media, Technology, Veterinary Research This ... Levoy, Bob ask the experts If you are able to accept friend requests from your practice's Facebook page then it's not set up correctly- it's set up as a personal page instead of a business page- and you need to address that issue first and foremost, says Brenda ... 2011 ProQuest Health & Medical Complete 15 McVey, Shawn ASK the experts It's important to stay positive, he says. Maybe only 30 of your 3,000 active clients participated in your program this time around. Just remember these people are involved- and they're probably on social media sites, where they just might ... 2013 ProQuest Health & Medical Complete 

1192. Myanmar stories - Bullshit

Yesterday, Nov 20, 2013 I met an IT man at Khin Khin's office. Khin Khin's friend in Yangon wanted him to get a website done and he came at the appointed time.

" Do you provide the  services of PIC (Productivity and Innovation Credit) scheme to small enterprises?" I asked. The Singapore Government gives grants to help small enterprise automate and computerise as foreign workers are drastically reduced in the last year.
"Yes, I do," he said.
"Can you provide me examples of clients?"
"There is no point in getting this PIC," Khin Khin said. "Very few Myanmar people now come to Singapore to look for jobs, unlike 2 years ago. My office is so quiet. I have nothing to do. The other employment agents are closing shop. I may close shop after December."

"Every business has its ups and downs," I said. "The employment agency market is down owing to government policies making it very expensive and difficult for Singapore employers to get foreigners. For those agencies who can ride over this tough period, there will be much less competition in the future.

"Don't you have ups and downs in your IT business?" I asked this personable man who writes with his left hand.

"Nope," he laughed. "Computerisation is good for business. I have one lady agent. Not well educated but she is a successful agent. She loves fashion and wanted to start her own fashion line. I advised her to computerise but she set up a shop in Far East Plaza instead. After 6 months, she could not stand the financial bleeding. She agreed to computerisation. Now she gets European buyers and she sources and sells them the garments. She is profitable within 6 months!"

"I am impressed," I know computerisation and e-commerce helps considerably but I have not been able to meet a good IT man. I have talked to a few who provides the PIC services but they don't have what I want. One would just put up a website for me and another would propose a mobile website. What I wanted was something similar to this fashion-loving realtor with a track record of success.

"Can I view her website?" I asked this IT man.

"Sorry, I can't reveal it. This is due to client confidentiality!"

"Why would a website be confidential if she is doing global business?" I asked.
"She does not do Singapore business. I can show you a beta version," he displayed a webpage on his mobile phone.
I don't want to see some trial version. He showed another client's webpage which was not in the same structure.
I told my friend Julia of my failure to get this IT man to reveal his portfolio this morning. She handles large government tenders for computerisation and has considerable experience of IT matters and I have not heard her swore before as she is into the Ps and Qs of manners. "This is bullshit!" she laughed.          
   

1191. Life is short, have an ear stud

The Ashley Madison website banned in Singapore has this slogan "Life is short, have an affair".  So the portal will not be seen in Singapore and so no man or woman will be tempted to have extra-marital affairs.

How about "Life is short, have an ear stud?"

1190. TP 43887. Painful anterior abdomen. Case 1. Silkie, MN, 9 yrs with shivering recovers on S/D diet. Case 2. Shih Tzu had grape poisoning.

Coincidence of 2 cases with painful anterior abdomen


Case 1. TP 43887

Silkie MN, 9 years

Jul 30, 2013  Shivering & dysuria. Anorexic.
5.1 kg, 39.1C

Painful anterior abdomen. No spinal pain. What's the problem?

Urine test 
Jul 30, 2013                     
pH 7.0
SG 1.041
Protein Trace
Blood Tracer
Mucus threads occasional
Crystals amorphous phosphate 2+

Advised X-rays for urinary stones

Jul 30, 2013
Blood test
Glucose low  3.7 (3.9-6.0)
Calcium very low  0.6  (1.5-3.6)
Urea low 2.6  (4.2-6.3)
creatinine very low 9  (89-177)
platelets  low 172  (200-500)


Advised canned S/D 30-90 days and urine check.
S/D given from Aug 1 2013 to date (Nov 2013)


------------------


Phoned owner. Dog has no problem in urination

Urine test 
Oct 27, 2013                     
pH 7.0
SG 1.015
Protein negative
Blood   negative
Mucus threads  Nil
Crystals Nil






-------------------------------
FOLLOW UP IS IMPORTANT FOR PREVENTION OF RECURRENCE. The vet has to take time to do it and record the details of management as follows: 
Young lady returned call at 10.12 am  Nov 20, 2013.  Dog has no problem in urination.
Fed S/D past 3 months as follows: 1/3 S/D can with chicken + salmon + cabbage + warm water 2 x/day. Will not eat solely S/D, thereby wasting the can.
"Did you feed grapes in Jul 2013 when the dog came for s"hivering?" I asked.
"No," she said. "I  know grapes are poisonous."
"What special food did you feed?"
"Dog treats from the pet shop 2 pieces before I go to work."
"How long?" I asked.
"For some months but I stopped feeding since that day she was having difficulty in urination and after consultation."
This is a young lady with knowledge of grape toxicity.



Urine test 
Nov 17, 2013                     
pH 6.5
SG 1.038
Protein negative
Blood   negative
Mucus threads  Nil
Crystals Nil

Advised C/D maintenence for 3 months and check weight this coming Sunday as S/D diet is not to be given for a long period of time. No X-rays were done and so it is hard to say whether the kidneys had urinary stones hence resulting in anterior abdom pain on palpation.


Today is Wed.
This case shows S/D dissolves the crystals and acidify urine, preventing UTI although it is not the sole diet as chicken and others are fed too. Clinical research is important to understand the culture and management of the owners. No X-rays of bladder were done. The good outcome.is a dog peeing normally.

-------------------------------------------------------------------------------------------------------

Case 2. Shih Tzu, MN, 9 years

Vomited on Nov 18, 2013. Dysuria 7 days. Dark brown urine yesterday. Anorexic.
Similar signs of acute anterior abdominal pain
Suspected kidney or liver inflammation - surprisingly cried when I palpated ant abdominal area

 and blood in the urine, low urea and creatinine levels. X-rays x 2 show no radio-dense stones. Dog said to have eaten a lot of grapes the day before, leading to vomiting and blood in the urine. Yelped loudly on upper anterior abdominal palpation. Possible grape toxicosis. Dog has recovered after IV drip and treatment with antibiotics for leucocytosis. 

Urine dark reddish brown peed onto waiting room floor on arrival.   

http://2010vets.blogspot.sg/2013/11/1186-9-year-old-male-shih-tzu-peed-dark.html

 
Urine test 1. Dog peed dark brown urine onto consultation floor and bladder empty in the morning.
Nov 18, 2013                     
pH 7.0
SG 1.038
Nitrite Positive
Protein 3+
Blood   4+
Mucus threads  Nil
Epithelial cells 38
White blood cells >2250
Red blood cells >2250

Bacteria 2+
Crystals Nil
--------------------------------




Urine test 2. Dog peed reddish brown urine onto newspapers after I/V drip in the evening. Not possible to catherise. Dr Daniel said results would be the same anyway as first urine sample from the floor.


Nov 18, 2013                     
Brown turbid
pH 7.0
SG 1.036
Nitrite Positive
Protein 3+
Blood   4+
Mucus threads  Nil
Epithelial cells 0
White blood cells >2250
Red blood cells >2250

Bacteria 2+
Crystals Nil



-------------------------------
Blood test
Nov 18, 2013
Urea low 3.8  (4.2-6.3)
Creatinine 46 (89-177)

Total white cell count 27 (6-17)
Neutrophils 81.4% Absolute 22
Lymphocytes 8.7% Absolute 2.4
Monocytes 8.1%  Absolute 2.2
Platelets OK


  X-rays on Nov 18, 2013  x 2 show no radio-dense stones.

Dr Daniel phoned owner on Nov 19 and recorded that the mum had fed grapes resulting in renal toxicity and blood in the urine.


Two cases with anterior abdominal pain.   

1189. Grape poisoning in dogs

Clinical grape poisoning in two dogs (a 1.6-year-old male Shih Tzu and a 5-year-old female Yorkshire Terrier) was described in the present study. Clinical signs included decreased urine output in the Shih Tzu and ataxia in the Yorkshire Terrier after grape ingestion. The Shih Tzu died 5 days post-grape ingestion, while the Yorkshire Terrier died 3 days post-grape ingestion. Erythematous serosae and mucosae, multifocal red small intestinal foci, and blood and grape seeds were identified in the intestinal lumen. Brownish-yellow crystals were bilaterally identified in the renal pelvis. The primary histological findings were acute tubular necrosis of the proximal convoluted tubules, severe necrosis, and mineralization in the renal cortical tubules. Blood urea nitrogen, creatinine, and alanine aminotransferase were increased in the dogs. Many Korean veterinary clinicians have suspected clinical grape poisoning. However, to our knowledge, grape poisoning has not been identified by pathologic and clinicopathologic basis until this writing in Korea. Education and knowledge about the risks of grape poisoning is necessary for the prevention of accidental exposures.

Case reports of grape poisoning in 2 dogs

 

Overview on grape poisoning in the dog

- primary cultivated species of grape is Vitis vinifera

- reported in America in ‘01 and in Europe in ‘03

- grapes or raisins reported to result in acute renal failure

- toxicity seen with different grape colors and types

- including raw, raisin, sultana, currant, fermented or crushed

- dogs reported significantly less able to metabolize plant components than humans

- common clinical signs include vomiting, lethargy, anorexia and diarrhea

- laboratory signs include the following:

- hyperphosphatemia

- hyperamylasemia

- hyperglycemia

- increased alkaline phosphatase

- leukocytosis

- urinalysis typically detects the following:

- proteinuria

- glucosuria

- hematuria

- crystalluria

- signs usually seen within 6 hours post-ingestion

- pathogenesis unknown

- 4 to 5 grapes reported to cause renal failure in an 8.2 kg doxie

 

Case report of a 1.6-year-old, sex:M small breed dog

- clinical signs: decreased urine output and difficult urination

- serum chemistry day 1 at referral

- elevated BUN at 39 mg/dl with reference at 7-27 mg/dl

- on day 2 at 91 mg/dl

- increased alanine transaminase at 213 U/l with reference at 10-100

- elevated creatinine at 4.1 mg/dl with reference at 0.5-1.8 mg/dl

- on day 2 at 6.8 mg/dl

- outcome 5 days post-grape ingestion: death

 

Case report of a 5-year-old, sex:F small breed dog

- history of liver disease and hyperammonemia 3 years previously

- clinical signs: ataxia developing the day after grape ingestion

- serum chemistry day 2 at referral

- elevated BUN at 121 mg/dl with reference at 7-27 mg/dl

- increased alanine transaminase at 239 U/l with reference at 10-100

- elevated creatinine at 5.5 mg/dl with reference at 0.5-1.8 mg/dl

- hyperphosphatemia at 16.1 mg/dl with reference at 2.5-6.8 mg/dl

- outcome 3 days post-grape ingestion: death

- necropsy

- erythematous intestinal serosa and mucosa with multifocal red foci

- grape seeds found in intestinal lumen

- brownish-yellow crystals in renal pelvis

- yel­low discolored liver

- histopathology

- acute tubular necrosis of proximal convoluted tubules

- severe necrosis and mineralization of renal cortical tubules

- fibrinous thickening of splenic cap­sule