Face it, Facebook is it: why your practice needs social media
Lambert, A. (2013). Face it, facebook is it: Why your practice needs social media. Veterinary Nursing, 28(3), 110-111. doi:http://dx.doi.org/10.1111/vnj.12019
Abstract (summary)
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There can be no doubting the exponential adoption of social media by a majority of the UK population - many of them clients or potential clients of your practice. They are familiar with the nuances and application of these communication channels and expect modern businesses - including veterinary practices - to use them to their fullest extent. There can be no half measures. Once committed, your practice must dedicate time and resources to social media. This article explains how and why. [PUBLICATION ABSTRACT]
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