1195. Social media veterinary pg 3

Making social media worth the time and effort

falseTassava, Brenda.Firstline6.6 (Jun 2010): 38,40.

 

 

Tassava, B. (2010, 06). Making social media worth the time and effort. Firstline, 6, 38-38,40. Retrieved from http://search.proquest.com/docview/603462100?accountid=12691

 

 

Turn on hit highlighting for speaking browsers

Abstract (summary)

Translate AbstractUndo TranslationTranslate

 Undo Translation

Press the Escape key to close

FromArabicChinese (Simplified)Chinese (Traditional)EnglishFrenchGerman ItalianJapaneseKoreanPolishPortugueseRussianSpanishTurkishToArabicChinese (Simplified)Chinese (Traditional)FrenchGermanItalianJapaneseKoreanPolishPortugueseRussianSpanishTurkishcpp

Translate

Translation in progress...

[[missing key: loadingAnimation]]

The full text may take 40-60 seconds to translate; larger documents may take longer.

Of course, that's only if you remember that you're a guest in your clients' social networks. As a guest, you must observe certain etiquette. Otherwise, you'll drive pet owners away. To stay in friends and followers' good graces, stick to these five social-media codes. 

Online networking is more than just a way to market to pet owners. It's also an excellent way to provide better client service and even patient care. So if you haven't started thinking about social media and the direction of your marketing and communications platform, there's no time like the present. 

 

Still not convinced? Consider this: Today's teen sends an average of 2,272 text messages each month. You need to be prepared to communicate with this upcoming generation of clients by adapting and laying the groundwork today.

Of course, that's only if you remember that you're a guest in your clients' social networks. As a guest, you must observe certain etiquette. Otherwise, you'll drive pet owners away. To stay in friends and followers' good graces, stick to these five social-media codes.
Online networking is more than just a way to market to pet owners. It's also an excellent way to provide better client service and even patient care. So if you haven't started thinking about social media and the direction of your marketing and communications platform, there's no time like the present. Still not convinced? Consider this: Today's teen sends an average of 2,272 text messages each month. You need to be prepared to communicate with this upcoming generation of clients by adapting and laying the groundwork today.

You have requested "on-the-fly" machine translation of selected content from our databases. This functionality is provided solely for your convenience and is in no way intended to replace human translation. Show full disclaimer

Neither ProQuest nor its licensors make any representations or warranties with respect to the translations. The translations are automatically generated "AS IS" and "AS AVAILABLE" and are not retained in our systems. PROQUEST AND ITS LICENSORS SPECIFICALLY DISCLAIM ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION, ANY WARRANTIES FOR AVAILABILITY, ACCURACY, TIMELINESS, COMPLETENESS, NON-INFRINGMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Your use of the translations is subject to all use restrictions contained in your Electronic Products License Agreement and by using the translation functionality you agree to forgo any and all claims against ProQuest or its licensors for your use of the translation functionality and any output derived there from. Hide full disclaimerTranslations powered by LEC.

Translations powered by LEC.

Full Text

• Translate Full textUndo TranslationTranslateUndo Translation
  Press the Escape key to close

  FromArabicChinese (Simplified)Chinese (Traditional)EnglishFrenchGerman ItalianJapaneseKoreanPolishPortugueseRussianSpanishTurkishToArabicChinese (Simplified)Chinese (Traditional)FrenchGermanItalianJapaneseKoreanPolishPortugueseRussianSpanishTurkishcpp

  
  

  Translate
  Translation in progress...
  
  

  [[missing key: loadingAnimation]]

  The full text may take 40-60 seconds to translate; larger documents may take longer.
  
  
  
• Turn on search term navigationTurn on search term navigation
• Jump to first hit

Headnote

Does social media really pay off? It does if you know how to use it effectively. Here are the five basic rules of social media. 

Six years. That's the approximate age of online social networking, which includes sites like Twitter and Facebook. In this relatively short time, media and marketing have been revolutionized. Clients are no longer passive recipients, being interrupted with television or radio commercials. Now they choose what they want to receive and when they want it. They can block everything else thanks to the power of technology. So how do you ensure current and potential clients want to receive your message? You use social media networks - effectively. 

Now, I'm not suggesting you should abandon your traditional advertising and marketing efforts and run over to Twitter and Facebook. But I am saying that creating a social media strategy and working at it over the next year could do your practice wonders. 

 

For one, it could save thousands of dollars in yellow pages advertising. From personal experience, I know that social media will not only save you money, but it will also help you build better rapport and relationships with your clients. 

Of course, that's only if you remember that you're a guest in your clients' social networks. As a guest, you must observe certain etiquette. Otherwise, you'll drive pet owners away. To stay in friends and followers' good graces, stick to these five social-media codes. 

* Listen: Members of your community are talking. Be sure you hear them.
* Respond: Let members know that you hear them by participating in conversations.
* Engage: Create content that attracts and entertains members of your community.
* Use restraint: Don't bore your connections by being self centered. Make the information you provide relevant and useful to them rather than being simply promotional. 

* Personalize: Don't spam your network with mass, generic messages, such as sending identical "thank you" messages to every person who joins your network. This is a big no-no in networks such as Facebook - it's been known to get businesses blacklisted from the site. 

Online networking is more than just a way to market to pet owners. It's also an excellent way to provide better client service and even patient care. So if you haven't started thinking about social media and the direction of your marketing and communications platform, there's no time like the present. Still not convinced? Consider this: Today's teen sends an average of 2,272 text messages each month. You need to be prepared to communicate with this upcoming generation of clients by adapting and laying the groundwork today. 

Sidebar

Today's teen sends an average of 2,272 text messages each month. You need to be prepared to communicate with this upcoming generation of clients. 

AuthorAffiliation

BY BRENDA TASSAVA, CVPM, CVJ 

AuthorAffiliation

Brenda Tassava, CVPM, CVJ, a Firstline Editorial Advisory Board member and hospital administrator at Broad Ripple Animal Clinic and Wellness Center in Indianapolis, is writing the book "Social Media Marketing for Veterinary Professionals," which will be published late this year. Send questions or comments to firstline@advanstar.com.