1196. Social media veterinary - pg 4

Your social media status

falseTassava, Brenda.Firstline7.8 (Aug 2011): 10.

 

 

Tassava, B. (2011, 08). Your social media status. Firstline, 7, 10. Retrieved from http://search.proquest.com/docview/885018020?accountid=12691

Turn on hit highlighting for speaking browsers

Abstract (summary)

Translate AbstractUndo TranslationTranslateUndo Translation

Press the Escape key to close

FromArabicChinese (Simplified)Chinese (Traditional)EnglishFrenchGerman ItalianJapaneseKoreanPolishPortugueseRussianSpanishTurkishToArabicChinese (Simplified)Chinese (Traditional)FrenchGermanItalianJapaneseKoreanPolishPortugueseRussianSpanishTurkishcpp

Translate

Translation in progress...

[[missing key: loadingAnimation]]

The full text may take 40-60 seconds to translate; larger documents may take longer.

Mistake 1: Accepting friend requests on your practice's Facebook page. If you're receiving friend requests, then you've set up your practice's page as a personal profile rather than a business page. This can lead to major problems - namely the potential to get kicked off Facebook. Your clients should only be able to "like" your page. No worries, though; switching is an easy fix. Once you sign into Facebook, click on the "Account" button in the top righthand corner, then click on the "Help Center" to find instructions.

Mistake 1: Accepting friend requests on your practice's Facebook page. If you're receiving friend requests, then you've set up your practice's page as a personal profile rather than a business page. This can lead to major problems - namely the potential to get kicked off Facebook. Your clients should only be able to "like" your page. No worries, though; switching is an easy fix. Once you sign into Facebook, click on the "Account" button in the top righthand corner, then click on the "Help Center" to find instructions.

You have requested "on-the-fly" machine translation of selected content from our databases. This functionality is provided solely for your convenience and is in no way intended to replace human translation. Show full disclaimer

Neither ProQuest nor its licensors make any representations or warranties with respect to the translations. The translations are automatically generated "AS IS" and "AS AVAILABLE" and are not retained in our systems. PROQUEST AND ITS LICENSORS SPECIFICALLY DISCLAIM ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION, ANY WARRANTIES FOR AVAILABILITY, ACCURACY, TIMELINESS, COMPLETENESS, NON-INFRINGMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Your use of the translations is subject to all use restrictions contained in your Electronic Products License Agreement and by using the translation functionality you agree to forgo any and all claims against ProQuest or its licensors for your use of the translation functionality and any output derived there from. Hide full disclaimerTranslations powered by LEC.

Translations powered by LEC.

Full Text

• Translate Full textUndo TranslationTranslateUndo Translation
  Press the Escape key to close

  FromArabicChinese (Simplified)Chinese (Traditional)EnglishFrenchGerman ItalianJapaneseKoreanPolishPortugueseRussianSpanishTurkishToArabicChinese (Simplified)Chinese (Traditional)FrenchGermanItalianJapaneseKoreanPolishPortugueseRussianSpanishTurkishcpp

  
  

  Translate
  Translation in progress...
  
  

  [[missing key: loadingAnimation]]

  The full text may take 40-60 seconds to translate; larger documents may take longer.
  
  
  
• Turn on search term navigationTurn on search term navigation
• Jump to first hit

If we posted this story on Facebook or Twitter, almost half of you would see it. And if you aren't greeting clients via social media, you're missing out on the chance to strengthen bonds- not to mention you're passing up free advertising.
Top 4 mistakes practices make with social media
Brenda Tassava, CVPM, CVJ, a Firstline Editorial Advisory Board member and author of Social Media for Veterinary Professionals (Lulu, 2010), shares the most common social media problems she sees - and explains how to properly promote your practice.
Mistake 1: Accepting friend requests on your practice's Facebook page. If you're receiving friend requests, then you've set up your practice's page as a personal profile rather than a business page. This can lead to major problems - namely the potential to get kicked off Facebook. Your clients should only be able to "like" your page. No worries, though; switching is an easy fix. Once you sign into Facebook, click on the "Account" button in the top righthand corner, then click on the "Help Center" to find instructions.
Mistake 2: Believing social media will take up all your time. While it's easy to spend hours looking at pictures on Facebook and stalking celebrities on Twitter, this doesn't mean you have to be sucked into social media oblivion. Take time every Monday to plan out your posts and tweets for the week. Make a calendar strictly for social media so everyone knows the plan. Also, be sure you're receiving e-mail notifications when people comment or post to your social media sites. This will eliminate the need to log on frequently.
Mistake 3: Rejecting social media opportunities if you're older than 24. Don't confuse maturity and professionalism with being hip and cool. Social media doesn't require a lot of technological know-how and is user-friendly. If you're in charge of posting for the practice, make sure you know what's going on at the practice at all times so your posts are useful and relevant to your clients.
Mistake 4: USING ALL CAPS IN YOUR POSTS. This is the equivalent of yelling at clients. You don't want to offend loyal pet owners when speaking with the practice's voice, so check out other business sites to pick up on proper online etiquette.

AuthorAffiliation

Brenda Tassava, (PM, CVJ
Social media explained: Don't miss Brenda Tassava's social networking CE track Oct. 30 at CVC in San Diego. Visit thecvc.com.