4129. A dwarf hamster squeals, squeaks and bites. Why? INTERNS. Use of 3D's to write a case report

INTERNS. Use 3D's to write your story. See
 https://2010vets.blogspot.com/2020/02/story-telling-using-3ds-example-do-dogs.html

A dwarf hamster squeals, squeaks and bites. Why?
-Ventral dermatitis

DETAILS

The proactive mother phoned some vets but they declined to treat this 9-month-old female dwarf hamster with a lower body moist, severely inflamed and itchy skin.  She found Toa Payoh Vets by surfing the internet. The parents and Eva came with a squealing and squeaking hamster (VIDEO FOOTAGE AS HOOK) on Thursday, 24 June 2020 to consult Dr Sing Kong Yuen. .

(FLASH BACK - HISTORY AND IMAGES)Two months ago, the 14-year-old young lady owner spotted a small red spot on the skin area near the right thigh. Her mother brought her to consult Vet 1 twice and bite her when she attempted to apply cream and give medication. Vet 1 did an X-ray of the right hind leg but there was no fracture.  The brother suggested putting the hamster to sleep..


DIALOGUE
"I would have the hamster put to sleep," the father said. "I have many expenses in caring for my old folks. I had spent around $300 with Vet 1 and there was no cure. However, I love my daughter. She loves the hamster and so I have no choice!"

"The hamster squeals and squeaks because she is in pain," Dr Sing said. "The whole of the lower body from the neck to the tail had become hairless, much inflamed to a fiery red. She bites to defend herself.

"Vet 1 had prescribed medication including a cream, but the hamster's continued to lick and bite the lower skin. This resulted in all hairs being depleted," (IMAGES)

"She needs anti-itch medication and skin washes to get rid of the infections like ringworm or bacteria, The hamster will be under gas anaesthesia to shave off all infected skin. Gentle skin washes daily and medication. The whole process takes at least a week.


DISCOVERY
Outcome on Day 1 at 6.30pm.
11 am 

6.30 pm.  No more panic when the nurses caught her to weigh. The skin is less inflamed. IMAGES


ETC.

-----------------------------
SEE EXAMPLE BELOW


STORY TELLING USING THE 3D's to sell a product or service
Details
Dialogue
Discovery
All wrapped up in Drama

-----------------

BE KIND TO PETS VETERINARY STORIES

DO DOGS SUFFER FROM TOOTHACHES?
The Carnassial Tooth Abscess
Dr Sing Kong Yuen, BVMS (Glasgow)

DETAILS
Dogs do suffer from toothaches. I will say that the most painful one must be the carnassial tooth
abscess. The canine carnassial tooth is the 4th premolar tooth. When there is chronic gingivitis or tooth fractures, the bacteria destroys the periodontal ligaments attaching the tooth to the gums. Bacteria destroys the tooth and forms a carnassial tooth abscess. An abscess is a collection of pus.

Carnassial tooth abscess is a common disease in the older dog that has poor dental care. It is very painful. The presenting sign is a festering facial wound below the eye. Pus and blood seep out daily like an active volcano spewing hot lava and ash daily. Home remedies like antibiotic powder and silver cream or antibiotics are ineffective. Most owners think this is just a traumatic wound. But this open facial wound never heals, despite medication and cleansing as shown in this case of a 4-year-old Pomeranian seen at Toa Payoh Vets in 2007. 

DIALOGUE

“I am sick and tired of cleaning this wound for the past many weeks,” Mrs Jaswant Singh pointed to the wound below the Pomeranian’s left eye. “I pour antibiotic powder and also gave antibiotics, but the wound keeps discharging dirty blood daily! My cat could have scratched my naughty baby causing this wound or something sharp had poked into his face!”

“This wound is a result of a tooth root infection,” I took out the Hills’ illustrated drawings of this common dental disease in dogs in Western countries. It is easier to show than to tell. I lifted the dog’s left upper cheek, but the carnassial tooth showed thick tartar and an inflamed gum. No pus and blood leaking out from the gums. “The permanent cure is to extract the rotten carnassial tooth. Antibiotics will not resolve the problem.”

“Just get on with the tooth extraction,” Mrs Singh showed me her dog’s discharge stain in her silk black sari with big red flowers. “My saris are very expensive as I buy them from New Delhi in India, not from the shops in Little India here! My baby keeps soiling them. I have to clean the soiled bed, sofas and mop the floor to remove her discharges for the past weeks! I have no maid to help me.”

“Hey, wait, wait, wait,” Mr Singh interjected. “Are you sure our dog suffers from carnal, cunning or whatever?”  As this was their first visit to Toa Payoh Vets, the husband eyed my diagnosis as money-making.

“This doctor is talking nonsense,” Mr Singh whispered, not too softly in his wife’s ear. “The tooth and the wound are so far apart and separated by the sinus bones. How can infection travel so far? He must be nuts and out to make money from us!”

“I can take an X-ray to show you that the root or roots of the carnassial tooth is infected,” I said when Mr Singh turned towards me. “No need to do it,” the husband put up his hand. “Thank you very much. We will let you know if we want you to pull out the tooth.”

Around 2 months later, Mrs Singh consented to the dental extraction. There is the root canal and associated treatment, but it will be expensive. I extracted the loose left carnassial tooth and the first molar.

DISCOVERY
ADVICES TO DOG OWNERS:  In the blink of an eye, 6 years passed by when Mrs Singh had her Pomeranian treated for bad teeth. “My dog’s facial sore healed within 10 days,” Mrs Singh reminisced. “Hence, I do not see you.” 

She did not get her dog’s teeth checked yearly as advised by me. Her dog had not suffered another carnassial tooth abscess in the right side but now had several loose and decayed teeth extracted.

Carnassial tooth abscess is also known as malar abscess or oro-nasal fistula. Some vets do mis-diagnose this disease as allergies or infected traumatic wounds. A spot-on usually accurate diagnosis is made if there is a festering non-healing facial wound below your dog’s eye. Dental extraction is the least expensive effective treatment. Yearly dental check ups will prevent most of your dog’s teeth from decaying so that your dog has teeth up to old age.

FOR MORE INFORMATION: Phone 6254-3326, 9668-6468, judy@toapayohvets.com, www.toapayohvets.com

4128. Parvoviral infections in dogs - No vaccination usually the cause

19 Jun 2020

DETECTION OF CANINE PARVOVIRUS AT THE ANIMAL LODGEThe Animal Lodge (TAL) is a facility for animal welfare groups, independent shelters, and pet farms. Located off Kranji Expressway (KJE) Exit 5 along Sungei Tengah Road, TAL contains 112 units housed within 20 two-storey blocks. It contains shared facilities such as dog runs, as well as commercial spaces. 

NParks/AVS is investigating a suspected outbreak of canine parvovirus with other possible viral co-infections at a boarding kennel. NParks/AVS is working with the affected premises to contain the spread of the disease. 

If you receive any animals from TAL for treatment, please exercise the necessary precautions. If you suspect any animals are infected with parvovirus, please advise the owners to adhere to good hygiene and biosecurity measures, to minimise the risk of spreading the disease.

Parvoviral infections in dogs - No vaccination or booster vaccination is usually the cause of this contagious disease. The vaccine is effective, but most Singapore dog owners do not bother with booster infections especially when they board the dogs.
VIDEO OF TEST KIT BEING USED FOR PARVOVIRAL TESTING
Parvoviral test kit is useful for detection of parvovirus.
https://2010vets.blogspot.com/2014/07/1429-blood-in-stools-check-for.html

4127. Aztech. Surgical Face Masks

TRD-00D585-003

Children's 3-Ply Surgical Face Mask ( 50pcs per box )

• $30.00

     0

•     Nose bar adaptable for the perfect fit

•     Low resistance to breathing for daily comfort use

•     Hypoallergenic and hydrophobic

•     BFE min 98% and PFE min 97%

•     Non-Sterile

For children 4 years old and above 

*Do note that delivery will be from 30th May onwards*

145mm x 95mm

TRD-00D585-002

3-Ply Surgical Face Mask ( 50pcs per box )

• $25.00

     5

•     Nose bar adaptable for the perfect fit

•     Low resistance to breathing for daily comfort use

•     Hypoallergenic and hydrophobic

•     BFE min 98% and PFE min 97%

•     Non-Sterile

175mm x 95mm

4126. The golden hours of photography - rare butterfly on Mar 26 and Mar 30, 2020

MAKE A wildlife VIDEO WITH THE FOLLOWING NARRATIVE to educate young people to take care of and love Nature.


MARCH 26, 2020
3 butterflies literally "waited" for me to pass by yesterday evening, 26 March 2020.

I walked along Yio Chu Kang Crescent, besides the vegetation bordering the Seletar Simpang Kiri River. The red signboard was one of the many signboards warning that the area is a protected area.
It was hard to understand why a river bank would need protection.

River bank. Pavement is on the right. The jogger ran past, casting his shadow
onto the red-violet butterfly. It frightened her and she flew away.

First seen was the red-violet butterfly with such royal colours glinting under the sunset rays. What a  surprise to see a rare butterfly.

Joggers, dogs and bikes zoomed past. A jogger's shadow splashed onto this red-violet.   In an instant, he flew off.

Then I chanced to see the black-blue nearby on the grass. It was not easily spotted unlike the orange butterfly.

 It was a very rare sighting to see another rare butterfly. Its two eyes look like wedding bands, dsiplayed on a blue surface in a jewelry shop. 

The two eye spots looked like wedding rings displayed on a blue surface in a jewelry shop.

The orange one was common. There were two resting with wings tightly folded.

One was fast asleep. Eyes hidden under the leaves as you can see in this photo.

"Please show me your dorsal wing area," I said to the two.  They ignored me.
I waited. I did not want to harass them. I waited. One decided to fly away and landed on a leaf nearby.

"All right, all right," she flapped her wings. "Open, shut, open, shut...You better hurry up! I want to fold my wings to go to sleep!"

(***see images below - "can you animate them"?)

I was overjoyed as this 3rd butterfly would complete my set of 3 butterflies with dorsal wings seen.

The sun was setting. "Do you know what are "golden hours?" I recalled an elderly man asking me during one dinner evening at my sister's house. I did not reply as he could be obnoxious at times.

"You call yourself a photographer and you do not know?" he lamented.

What could I say to provocations? I could say I had never claimed to be a photographer.

He called himself a writer. There was another elderly man at the dining table some time ago. He  was an erotic poetry writer and complained loudly to my sister that he could not comprehend my English-speaking communications with him.  Such fascinating people I had met at dinner in this house.

Well, the 3rd butterfly extended her wings suddenly. Just during this golden hour. A golden hour is  roughly one hour before sunset or sunrise!

I experienced my golden hour when this orange butterfly's wings extended her wings for me to take some photographs.

The sun was setting. I said good night to the orange butterflies and walked along Yio Chu Kang Road to my home.  The sun would set and there would not be sufficient sunlight for photography.

Today's golden hour in photography - One hour before sunset 

Now I have a complete set of three butterflies with 3 extended wings, displaying their beautiful colours before the sun set.


Would you agree that the 3 butterfly species were waiting for me to pass by and take their photographs?

-----------------------------------------------------------------------------------------------------------


EDIT THE VIDEOS TO SHOW RELEVANT BUTTERFLIES

----------------

(***see 8 images below - "can you animate them"? To show the opening and shutting of the wings)

END OF STORY.

--------------------------------




SATURDAY, MAY 30, 2020. THREE RARE BLACK-BLUE BUTTERFLIES WELCOME ME


It was an overcast sky but the evening was bright and serene. I walked along Yio Chu Kang Crescent beside the Seletar Simpang Kiri River.  Full but muddy waters. Some dark clouds in the distance.

SUN MAY 31, 2020  6 PM

Saw the brilliant coloured butterflies on the same grass patch - evening. They like the grass.



MON JUNE 1, 2020.  8 AM

I saw 7 butterflies of the 2 species as mentioned above.

A pair was still asleep next to each other, on open grounds. Dew drops wet their wings. They did not care.

3 on a patch of grass nearby

Another 2 on the grass patch further up.

Altogether 7. 3 videos.

4125. Greeting from the owner of Niko, the cat

May 24, 2020

Today is Hari Raya Aidilfitri. I got an e-card WhatsApp from a cat owner.
Such a nice greeting artwork.

I recalled her WA messages:

21 Dec 2019
Hello boss
You open today?
Nikon needs to visit
Niko I mean

Come before 3.30pm
Otw


--------------------
That's the younger generation


------------------
May 24, 2020

I got her e-card. So nice of her.

Pretty artwork. Thks. How is Niko?
Selamat Hari  Raya Aidilfitri to you.

----------------
He's good thanks.

4124. How to ... create a compelling vaccination REMINDER card

Mar 23, 2020.

1. FROM DR SING KONG YUEN
The 4 images were given to a vet intern. The title was "How to create a compelling vaccination REMINDER card." The key word is "compelling". So, the intern must know what it means and
write to show and tell what constitutes "compelling". Hence, make use of the 2 case studies and
elaborate.

1.1  Free commercial card from a drug company for all vets in Singapore

Photo is attractive. However, some dogs look "cloned". Not bright. The background is patchy,
as if there is poor lighting. Overall, a poor impression of printing quality. 

Commercial free VR card

 1.2  Vaccination Card created by Dr Sing Kong Yuen for Toa Payoh Vets

Customised VR Card with colours, attractive image of cat and dog
from Vistaprint services. Each card costs $0.54/card for 50 cards being
printed as at May 23, 2020. The QR code was not inserted
in the actual card but it is very useful for the younger generation
to scan and send WhatsApp message to the vet.. 

INSTRUCTIONS TO INTERN:

Use 3 D's

Answer the question.
Why is there a need to create a compelling vaccination card? Use the above two as case studies.
It is the same as why you will buy one product over another.

(Research - marketing books)

-------------------------------------------------------------------------------------------------------


2.  SCRIPT WRITTEN BY INTERN:

Hook: Do you find it difficult to keep up with your pet’s vaccinations? Perhaps…you often lose the vaccination card and find yourself having to dig it up? 

Presenting to you, the importance of a visually compelling vaccination card!

Vaccination cards are useful health records that contain information about vaccination dates and dosage. This information is helpful for pet owners, vaccination providers and public health researchers.  HOOK ONE EXAMPLE OF ENACTMENT BY INTERN.... Can be in an illustrated cartoon form. A POSTMAN IN A SMALL VAN, BIKE. ---GOES TO HDB LETTER BOX. CARD INSERTED IN BY POST MAN. Can use illustrations. (Sometimes, the intern has to be proactive....

Afternoon round for this postman

Internship helps you to develop your initiative, resolve challenges of lack of resources and get to know the case studies well as you had done the work.) CLOSE UP OF CARD....."Use the Commercial Vaccination Reminder Card". He sees another VR Card.... Colour, Text, Images..... Compelled to read. CLOSE UP. He keeps his card carefully, brings home, puts on his desk table desk to remind himself of the date......(Use Toa Payoh Vets card).



MUST HAVE A TRANSITION SLIDE (BELOW). Not to rush into "Details".

Dialogue: 

Oftentimes, vet clinics will call to remind the pet owner of their pet’s upcoming vaccinations.

The vet nurse calls a patient, “Hello, is this Snowy’s owner? Snowy is due for her vaccinations soon!”

The owner replies, “Oh! Really? I lost her vaccination card and forgot about her vaccinations…” DOG OWNER PHONES TP VETS...….FOR APPOINTMENT

Details:

Firstly, a vaccination card needs to be eye-catching and be able to capture the attention of the pet owner. This will make sure that the pet owner is reminded of their pet’s next vaccine whenever they come across the card and do not misplace the card.

Secondly, a vaccination card should briefly cover the importance of keeping up with their pet’s vaccines. Pet owners often neglect following up on vaccine appointments because they do not recognize the importance of vaccinations. Beyond the prevention of diseases in pets that may rack up large veterinary bills, it also protects families from contracting zoonotic diseases such as rabies from their pets. Diseases such as parvovirus also have a high fatality rate and are highly infectious, which may infect other animals in the household and lead to death.

Finally, a vaccination card should include contact details for a veterinary clinic in order to ease the process of vaccinating the pet. These details should be placed at a prominent position on the card such that pet owners are able to easily locate a contact number and book an appointment for vaccinations. 

COMPELLING. WHAT IT MEANS? COMPELLING. 2 CASE STUDIES. IS FIRST CARD MORE COMPELLING THAN 2ND? WHAT ARE THE DESIGN ARTWORK THAT MAKES IT COMPELLING? FRONT SIDE

1. Hook - Title text must attract reading 2. 3 parts - Introduction, Body, Conclusion. How you place them. 3. Cross-selling (a product or service XX%). Covid-19. Premium face mask for kids. discounted with this card 4. Call to Action. QR Code.

BACK SIDE UPDATE us if there is change of address or health of pets QR Code, email tel website

Discovery: 

A vaccination card that is visually appealing is crucial in ensuring that pet owners vaccinate their pets in a timely manner and is important in preserving the overall health of pets in the long run Veterinary services are a business. For an employer, it must be profitable to survive and last over the years. Revenue comes from pet clients and referrals. A tidy and clean clinic makes a good impression. So should marketing materials. Clients will go to competitors who give them good impressions, among other things. The following should be inside the card. Elaborate on points No. 1 to 8 No. 1 = title 2= services 3= why bother to do it? 4= contact 5=contact QR code 6 = cat should be there 7=dog (some VR cards show dog only) 8 = give space for cross-selling a produce/service e.g. 5% discount on dental scaling, premium face mask

USE OF COMPUTERISATION. Not all clinic owners can afford to pay the high costs of computerization. There is a recurring annual fee payment. This article provides tips to the smaller vet clinics to help them in their business. Compelling VR postcards are a "personal touch", like a friend sending you a post card during her travels (show a travel postcard).

This may be a competitive advantage compared to computerized mailings or texting, as there is a personal touch involved if you write instead of putting on address labels. CONCLUSION
First impressions count. A compelling vaccination reminder card gives a good impression as the prospects will not think poorly of your business operation compared to a poorly designed VR card.


CREDITS FOR MORE INFORMATION

---------------------------------------------------------------------------------------------- COMMENTS BY DR SING: The following are NOT in an organised order as the intern will then by spoon-fed. They are pointers ... 1. The topic should be "How to create a compelling vaccination REMINDER card." This is my mistake. This angle is from the veterinarian's point of view. Veterinary services are a business. It has to be profitable to survive over the years and to upgrade its equipment. VR cards are one way to generate revenue and to prevent diseases in the pets. However, many busy owners in Singaporfe do not find time to vaccinate their dogs and cats. A VR is a timely reminder and they appreciate it. However, there is a need to create a compelling VR as many owners will ignore the poorly designed ones but may keep the compelling ones on his or her desk. 2. There is a vaccination card (details of pets etc) in veterinary practices, but this topic is not referring to that. Also the four images shown are Vaccination Reminder Cards. 3. The intern must look for the key words. This is a "How to.." video. 4. Do Research: google "how to create a vaccination reminder card" and get many pointers. 5. Do re-write another script with some pertinent points are given by me as follows: 1. What is the meaning of "compelling" in this Dog and Cat VR card? Compelling card will refer to a card that "evokes interest, attention, or admiration in a powerfully irresistible way".

2.  How to make the card compelling? This topic is related to marketing and advertisements. The vet school does not teach this topic. The vet has to do research. That includes "google search".

3. Why bother to make the card compelling?
Money is spent on printing the card. Make a good impression if you want to retain your clientele who
has numerous choices of service providers. .

4. Why not use the free VR cards? They usually are not up to design standards as shown in this case study:
Analyse and explain the front side, the back side.







This free card is meant to promote the company's heartworm vaccination. That may not be what
the pet owner cares about. The deadly diseases are distemper and parvoviruses. The card design is what
most professional designers will rate as good. Not cluttered. Attractive dogs.

What should be on the front side?
This is a card from Vistaprint. It costs around $0.54 cents to print both sides in colour as at May 2020.
Vistaprint permits customisation of text, image, colours and QR code.

The design of the card by Dr Sing is as follows:

1. A hook as the heading. "Prevent COSTLY diseases..."
If you just title "Vaccination Reminder Card", your card is not compelling.

2. Services provided.

3. Conclusion. To reinforce and to remind the pet owner that pets are family. And those who love their pets do
consider them family members.

4. Contact details wih a message - website.

5. An image is important. Best is to have a dog and a cat unless you want
to print separately. 6. What is missing is the QR Code. This is very important nowadays.

Use the QR code from the following advert when you create your template. Do not copy above design. Think how you will improve on above layout.

QR code is usually placed on lower right. Code is the same as above.

7. In your design, add it one feature as shown in Vistaprint's card (XX% off). You can 

hand-draw your design - so that the font sizes can be inspected by me for size and clarity.

Make space for one produce/service   XX% off in your design.

8. Now we analyse the back side of the free VR card. Some pet owners think they should contact
"Age D'Or" as there is no clinic contact. So I made two stamps. The whole presentation is very unimpressive

but this is a free card!  

9. More professionally designed. The right hand side should have the services/products offered. The person usually reads the RIGHT side first. 10. Any updates should have a QR code. "Please inform us of any changes in your address and health of your pet. This should be in a "box" with QR code beside it. Some pets may have passed away; the owner has a new vet. The owner will have been reminded to contact the clinic. In conclusion: This video is created for the small practices that do not have a computerized vaccination reminder system. A good designer still needs your input on how to make a compelling VR. So, you have to do the artwork for the designer TIPS AND ADVICES Computerised VR is best as it can implement the Reminder and RECALL VR vacc reminder cards.

Intern: To re-draw and not copy wholesale the 2 slides.