http://youtu.be/ZZ1tqqqMUfI
An active 8-month-old male Golden Retriever had a painful left shoulder 3 weeks ago. He is examined for lameness again. There are 2 processes: 1. walking and trotting. 2. Joint manipulation of flexion, extension, abduction and adduction shown in this edited video. There are loud "clicks" heard from the left shoulder joint manipulation. There appeared to be pain seen from the right shoulder joint briefly when the dog reacted. The right knee joint was stiff. Overall, the dog was slightly lame in the front limbs. X-rays of the left shoulder joint is advised to confirm subluxation.
Dec 4, 2013 Videography and video production is part of hands-on experience for interns Daniel Low and Clara Chua at Toa Payoh Vets
TIPS for interns
1. No music should be in a video with narration as it is distracting as the vet is discussing the case to educate vet students and there is somebody singing in the background.
2. Copyright violation issues with songs, leading the video being deleled by YouTube. The whole site is suspended if there are 3 violations effecting erasing the hard work of other interns.
3. Interns to review final video meticulously before submission to me. This is to save time.
4. The younger generation of Singaporeans in general is well educated but many do not do work as directed by me, resulting in much time wasted in re-ediring the video. For example, I specified no songs to be inserted and yet there is a song "Don't worry, Be Happy" after I uploaded this video. This is copyright violation and now the whole video has to be edited again. Much precious time had been wasted.
More Be Kind To Pets vet educational videos are at:
www.toapayohvets.com/videos.htm
Wednesday, December 4, 2013
Monday, December 2, 2013
1235. To publish*****. Crime fiction - A lawyer who advised buying Residential Property
"All Due Respect" is a crime zine seeking stories. 1000-5000 words.
Its output is "fiction about crime". Not solving crime. Not bemoaning crime. Fiction about people who are criminals and why they are criminals. Strong characters and criminal minds are favoured.
E-publishing format ie. block paragraphing, single spaced with a line of white space between paragraphs, no paragraph indents. email queries/submission to: allduerespectcrimeblog@yahoo.com
www.all-due-respect.blogspot.co.nz. Payment is NZ$10/story.
"Have you ever been committed of crime in a court of law?" the Presiding Judge interviewed the lawyer whose application to be re-instated was being reviewed. Mr Madison, the one-man legal firm owner, was barred from practice for the last 5 years as he had advised a foreigner to buy a bungalow in Singapore.
Foreigners, unless approved by the Residential Act 1988, are not allowed to buy landed properties but this lawyer advised him to buy in the name of the banker who disbursed the loan. The banker signed a trust deed and the foreigner kept it. If the property shoots up in price, the banker would get some %. Nothing but capital gains were predicted.
However the Gulf War erupted. Property prices plunged. "I have lost $300,000 in the property value," the foreigner complained. His trading businesses were slimming down too. He needed to liquidate to cut loss but the banker would not release the title deeds. What can this foreigner do? He asked the Prime Minister for help.
Investigation showed that the lawyer was dishonest in advising the foreigner to act illegally. He ought to know better. His licence to practise was revoked and he had to sell his 3 Mercedes, 1 Maserati and 1 Lamborginis as he could no longer earn fees as a lawyer for convenyancing. His wife left him.
A friend asked him to work for a firm but he wanted a pay of $10,000/month. The firm would not pay him this amount. In any case, he could not practise legally. An in-house counsel might be legimitate but he would not be paid that much as he could not perform.
One day, he went shopping and stole an expensive coat by wearing it. He was caught and had a criminal record.
Over 5 years of in the wilderness, he asked for re-instatement of his licence. The Court asked him to submit an affidavit. He declared he had no criminal records. He appeared before the Presiding Judge who asked him again: "Have you ever been committed of crime in a court of law?"
Mr Madison looked at the eyes of the Judge. He had not stated his shoplifting criminal record and now it was too late. He said; "I wish to withdraw my submission." So he was back to square one.
Would he be given the licence had he been honest in his submission? Possibly as he had stolen when he was depressed. There are many medical precedents of adults shop lifting when their lives turn upside down in situations such as a legal personal assistant's husband who went womanising and drinking. Once caught, the person cannot work in a law firm or be a lawyer.
But under such circumstances, the Presiding Judge would be compassionate. If the lawyer asking for re-instatement had been honest in his application for a licence to practise, he could have been re-instated.
Its output is "fiction about crime". Not solving crime. Not bemoaning crime. Fiction about people who are criminals and why they are criminals. Strong characters and criminal minds are favoured.
E-publishing format ie. block paragraphing, single spaced with a line of white space between paragraphs, no paragraph indents. email queries/submission to: allduerespectcrimeblog@yahoo.com
www.all-due-respect.blogspot.co.nz. Payment is NZ$10/story.
"Have you ever been committed of crime in a court of law?" the Presiding Judge interviewed the lawyer whose application to be re-instated was being reviewed. Mr Madison, the one-man legal firm owner, was barred from practice for the last 5 years as he had advised a foreigner to buy a bungalow in Singapore.
Foreigners, unless approved by the Residential Act 1988, are not allowed to buy landed properties but this lawyer advised him to buy in the name of the banker who disbursed the loan. The banker signed a trust deed and the foreigner kept it. If the property shoots up in price, the banker would get some %. Nothing but capital gains were predicted.
However the Gulf War erupted. Property prices plunged. "I have lost $300,000 in the property value," the foreigner complained. His trading businesses were slimming down too. He needed to liquidate to cut loss but the banker would not release the title deeds. What can this foreigner do? He asked the Prime Minister for help.
Investigation showed that the lawyer was dishonest in advising the foreigner to act illegally. He ought to know better. His licence to practise was revoked and he had to sell his 3 Mercedes, 1 Maserati and 1 Lamborginis as he could no longer earn fees as a lawyer for convenyancing. His wife left him.
A friend asked him to work for a firm but he wanted a pay of $10,000/month. The firm would not pay him this amount. In any case, he could not practise legally. An in-house counsel might be legimitate but he would not be paid that much as he could not perform.
One day, he went shopping and stole an expensive coat by wearing it. He was caught and had a criminal record.
Over 5 years of in the wilderness, he asked for re-instatement of his licence. The Court asked him to submit an affidavit. He declared he had no criminal records. He appeared before the Presiding Judge who asked him again: "Have you ever been committed of crime in a court of law?"
Mr Madison looked at the eyes of the Judge. He had not stated his shoplifting criminal record and now it was too late. He said; "I wish to withdraw my submission." So he was back to square one.
Would he be given the licence had he been honest in his submission? Possibly as he had stolen when he was depressed. There are many medical precedents of adults shop lifting when their lives turn upside down in situations such as a legal personal assistant's husband who went womanising and drinking. Once caught, the person cannot work in a law firm or be a lawyer.
But under such circumstances, the Presiding Judge would be compassionate. If the lawyer asking for re-instatement had been honest in his application for a licence to practise, he could have been re-instated.
1233. VIDEO. Educate, Engage & Entertain. The cat with a swollen left eye
Dec 2, 2013
Videos produced recently are:
http://youtu.be/NpNRVkQuE5M
Roborovski has a large swelling below the left ear
http://youtu.be/mDlwfKAYWaw
A 13-month-old terrapin has closed eyes for past 2 weeks
http://youtu.be/d7knxz96byg
A young Golden Retriever is lame again - Part 2
http://youtu.be/8ERMV-DjLCw
A young Golden Retriever is lame again - Part 1
http://youtu.be/RUUSFRubv2k
A guinea pig had a large leg abscess
A dwarf hamster had a large groin tumour excised - 16 hours post-op
http://youtu.be/9ZQNlF6J03s
http://youtu.be/790t75qM5JQ
A cat has back ache
A roborovski has two below body tumours
http://youtu.be/L2D50ARD5wM
A dwarf hamster has gigantic chest tumours
http://youtu.be/NVaxCDTtlPE
http://youtu.be/MCDXtqTMMss
The cat has a swollen left eye
------------------------------------------------
http://youtu.be/MCDXtqTMMss
The cat has a swollen left eye
Educate, Engage, Entertain. Is it possible to do all these 3 in veterinary practice?
A swollen left eye in a domestic shorthair cat.
EDUCATE. A thorough physical examination includes opening the eyelids, using a torchlight to check for foreign bodies and corneal ulcers. The 2nd part of the external eye examination should be the fluorescein eye stain test. This involved the use of fluorescein eye drops to confirm the absence or presence of ulcers as was done in this case (Educate). Green corneal surface indicates corneal injuries or abrasions.
ENGAGE. The two lady owners used their smartphones' torchlight to shine onto the left eye (engage the customer). Explain the fluorescein eye stain test (educate the customer). The vet visit seemed enjoyable for the two ladies when one of the owner's smartphone's torchlight app malfunctioned (entertain the customer). The vet may use his own torchlight app to be efficient and productive, but there would be no "memorable torchlight malfunction" as in this case.
I gave the cat an anti-inflammatory injection and he should recover the next day. E-collars to prevent eye rubbing are not practical in some cats and is not necessary in this case.
Intern Clara Chua did an excellent videography by closing up the relevant area of examination of the cat in the Toa Payoh Vets' consultation room. This makes the video fun to watch rather than a boring documentary on "how to examine the injured eye of a cat".
More vet educational videos are at www.toapayohvets.com/videos.htm
Videos produced recently are:
http://youtu.be/NpNRVkQuE5M
Roborovski has a large swelling below the left ear
http://youtu.be/mDlwfKAYWaw
A 13-month-old terrapin has closed eyes for past 2 weeks
http://youtu.be/d7knxz96byg
A young Golden Retriever is lame again - Part 2
http://youtu.be/8ERMV-DjLCw
A young Golden Retriever is lame again - Part 1
http://youtu.be/RUUSFRubv2k
A guinea pig had a large leg abscess
A dwarf hamster had a large groin tumour excised - 16 hours post-op
http://youtu.be/9ZQNlF6J03s
http://youtu.be/790t75qM5JQ
A cat has back ache
A roborovski has two below body tumours
http://youtu.be/L2D50ARD5wM
A dwarf hamster has gigantic chest tumours
http://youtu.be/NVaxCDTtlPE
http://youtu.be/MCDXtqTMMss
The cat has a swollen left eye
------------------------------------------------
http://youtu.be/MCDXtqTMMss
The cat has a swollen left eye
Educate, Engage, Entertain. Is it possible to do all these 3 in veterinary practice?
A swollen left eye in a domestic shorthair cat.
EDUCATE. A thorough physical examination includes opening the eyelids, using a torchlight to check for foreign bodies and corneal ulcers. The 2nd part of the external eye examination should be the fluorescein eye stain test. This involved the use of fluorescein eye drops to confirm the absence or presence of ulcers as was done in this case (Educate). Green corneal surface indicates corneal injuries or abrasions.
ENGAGE. The two lady owners used their smartphones' torchlight to shine onto the left eye (engage the customer). Explain the fluorescein eye stain test (educate the customer). The vet visit seemed enjoyable for the two ladies when one of the owner's smartphone's torchlight app malfunctioned (entertain the customer). The vet may use his own torchlight app to be efficient and productive, but there would be no "memorable torchlight malfunction" as in this case.
I gave the cat an anti-inflammatory injection and he should recover the next day. E-collars to prevent eye rubbing are not practical in some cats and is not necessary in this case.
Intern Clara Chua did an excellent videography by closing up the relevant area of examination of the cat in the Toa Payoh Vets' consultation room. This makes the video fun to watch rather than a boring documentary on "how to examine the injured eye of a cat".
More vet educational videos are at www.toapayohvets.com/videos.htm
Sunday, December 1, 2013
1232. Sunday's interesting cases. The woman who had "shingles", a Roborovski had a big swelling.
Sunday Dec 1, 2013's interesting cases.
Case 1. The woman who had shingles.
"You can still remember my shingles?" the woman in her late 50s had brought in her older Miniature Schnauzer that had been scratching her right cheek area below the right eye. A circular patch of around 3 cm x 3 cm, with yellow pus appeared.
"I remember because not many of my clients had suffered from shingles," I read about shingles when my sister had them. "Those snake-like tracks in your skin are caused by the virus. You consulted a specialist skin doctor who had mis-diagnosed it or something. Have you recovered?" I remembered her interesting story of her Jack Russell who avoided her as he was dying. I need to search for this story written some years ago.
"Yes, yes,'" she replied. "Now my Schnauzer had this skin problem. A few months ago, she had dental done at any clinic."
"Why didn't you send the dog here?" I asked since we could communicate as friends and I had treated her dogs several times.
"The vet was nearby my house," she said. I could understand that Singaporeans prefer proximity of service providers.
I examined this dog. I noted that Vet 1 had done an excellent dental scaling job as the teeth were all shiny snow white in this 8-year-old. It was done recently anyway.
"The roots of this right upper premolar 4 are exposed and this tooth is shaky. The dog could have rubbed his right cheek which is located near this tooth as it may be painful. Extraction will resolve this problem.
"I don't want any tooth extraction," she said as many owners have the misperception that it is better to have loose teeth causing tooth ache rather than no tooth in an old dog. "I will be going to Japan soon anyway."
"OK, I will prescribe antibiotics and if the skin disease recur, then you may wish to consider this option.
"My domineering loud barking Jack Russell kept licking it," she said.
"Dogs do help to groom each other, to lick the other's wounds," I said.
"Did the Jack Russell bite her?" I asked.
"It is possible."
Some itchy skin wounds don't heal when licked or scratched frequently. This could be a ringworm lesion but it was hard to tell. Skin scrapings and microscopic examination was negative.
"Did the dog keep scratching it like mad, with her right hind legs many times a day?" I asked the Filipino maid. The owner was surprised when she affirmed..
The dog was given medication and an injection and I would see what happens in 2 weeks.
Case 2. The Roborovski has a big globular swelling below her right ear.
"I discovered this lump around 2 days ago," the young slim lady in her late 20s said.
"You are sure it was not around longer than that?" I asked.
"Maybe," she replied and held up a maize seed. "I could have ignored it as she likes to hide all the seeds inside her pouch. She eats only maize seeds in my presence."
"Did she eat the same amount as usual?" I asked.
"I don't know as I fill her feed bowl to the full every day and there is always some seeds and pellets left behind."
Hamster owners tend to over-fill the feed bowl.
"How many faecal pellets she passed a day? Did she pass the same amount?"
"I don't know but you can see a few in this plastic container I carried the hamster to the clinic. She has her own cage."
So it is hard to know whether the hamster had been eating or not. She is still active and her big black eyes were bright against her light yellow face. I could not assess the anaesthetic risks but the owner was aware and consented to the surgery of this firm lump which could be an abscess or tumour.
Dr Daniel gave Zoletil 50 IM and pus oozed out. He stitched up the wound. The hamster was lively and so this was a happy ending. I asked Intern Daniel and Clara to do some videoing.
Case 1. The woman who had shingles.
"You can still remember my shingles?" the woman in her late 50s had brought in her older Miniature Schnauzer that had been scratching her right cheek area below the right eye. A circular patch of around 3 cm x 3 cm, with yellow pus appeared.
"I remember because not many of my clients had suffered from shingles," I read about shingles when my sister had them. "Those snake-like tracks in your skin are caused by the virus. You consulted a specialist skin doctor who had mis-diagnosed it or something. Have you recovered?" I remembered her interesting story of her Jack Russell who avoided her as he was dying. I need to search for this story written some years ago.
"Yes, yes,'" she replied. "Now my Schnauzer had this skin problem. A few months ago, she had dental done at any clinic."
"Why didn't you send the dog here?" I asked since we could communicate as friends and I had treated her dogs several times.
"The vet was nearby my house," she said. I could understand that Singaporeans prefer proximity of service providers.
I examined this dog. I noted that Vet 1 had done an excellent dental scaling job as the teeth were all shiny snow white in this 8-year-old. It was done recently anyway.
"The roots of this right upper premolar 4 are exposed and this tooth is shaky. The dog could have rubbed his right cheek which is located near this tooth as it may be painful. Extraction will resolve this problem.
"I don't want any tooth extraction," she said as many owners have the misperception that it is better to have loose teeth causing tooth ache rather than no tooth in an old dog. "I will be going to Japan soon anyway."
"OK, I will prescribe antibiotics and if the skin disease recur, then you may wish to consider this option.
"My domineering loud barking Jack Russell kept licking it," she said.
"Dogs do help to groom each other, to lick the other's wounds," I said.
"Did the Jack Russell bite her?" I asked.
"It is possible."
Some itchy skin wounds don't heal when licked or scratched frequently. This could be a ringworm lesion but it was hard to tell. Skin scrapings and microscopic examination was negative.
"Did the dog keep scratching it like mad, with her right hind legs many times a day?" I asked the Filipino maid. The owner was surprised when she affirmed..
The dog was given medication and an injection and I would see what happens in 2 weeks.
Case 2. The Roborovski has a big globular swelling below her right ear.
"I discovered this lump around 2 days ago," the young slim lady in her late 20s said.
"You are sure it was not around longer than that?" I asked.
"Maybe," she replied and held up a maize seed. "I could have ignored it as she likes to hide all the seeds inside her pouch. She eats only maize seeds in my presence."
"Did she eat the same amount as usual?" I asked.
"I don't know as I fill her feed bowl to the full every day and there is always some seeds and pellets left behind."
Hamster owners tend to over-fill the feed bowl.
"How many faecal pellets she passed a day? Did she pass the same amount?"
"I don't know but you can see a few in this plastic container I carried the hamster to the clinic. She has her own cage."
So it is hard to know whether the hamster had been eating or not. She is still active and her big black eyes were bright against her light yellow face. I could not assess the anaesthetic risks but the owner was aware and consented to the surgery of this firm lump which could be an abscess or tumour.
Dr Daniel gave Zoletil 50 IM and pus oozed out. He stitched up the wound. The hamster was lively and so this was a happy ending. I asked Intern Daniel and Clara to do some videoing.
Saturday, November 30, 2013
1231. Book - Web Copy That Sells - online videos creation, marketing
Web Copy That Sells - 2nd edition, 2009, Maria Veloso
Chap 10. Web Copywriting in the age of web 2.0
Blogs
Social bookmarking sites
Social networking sites
Authority sites
Guidelines for writing copy for dissemination in social media
Marketing via online videos
How to create an oline video that drives massive traffic to your website
How to optimise your video for search engine purposes
Uploading yur video
Resources for creating your video
Online marketing with audio
--------------------------------
Marketing via online videos
How to create an oline video that drives massive traffic to your website
How to optimise your video for search engine purposes
Uploading yur video
Resources for creating your video
TRENDS
Online video-watching encompassed >46% of all broadband traffic
The average YouTube visitor spends 27 minutes on YouTube videos/visit
Over 52% of web traffic consists of video content
70% of all U.S-based Internet uses watched videos on the Internet in Mar 2007 (Source: The New York Times).
Because of the popularity of online videos, the search engines now crawl video sites every few minutes looking for videos. Video links and clips often show up in Google, Yahoo! and MSN search results even before other types of content do, sometimes in a few minutes after a video is uploaded.
EXAMPLE
Nov 30, 2013, search on YouTube.com "hamster tumour vet singapore"
3720 results shown. Top 5 results are:
YouTube has been hailed as the advertising medium of the future by Leo Burnett, one of the world's biggest advertising agencies. The viral, interactive and community-led nature of You Tube makes it the ideal platform for advertising and marketing.
The average age of video uploaders in 26.57 years, but viewers are those who have Internet access - all ages and demographics, except perhaps senior citizens over the age of 76 and children under the age of 12
The high search engine rankings that online videos produces (as a result of keyword loading) can drive to the commercial website where they can make a proper sales presentation. If you don't have the time, budget, expertise or resources to create an internet video, the book has resources to enable the reader to create a video for a little as a few hundred dollars.
--------------------
HOW TO CREATE AN ONLINE VIDEO THAT DRIVES MASSIVE TRAFFIC TO YOUR WEBSITE
1. Limit the length. Not more than 3-4 minutes long according to tests done by Google Video (http://video.google.com). Views pay attaention for 7-15 seconds before deciding to click away. You have a 7-15 second to grab their attention to get them to continue watching to the end. The words that are spoken or displayed on the screen (ie. the script or the copy) are the glue that binds the music and audio together as a whole.
2. Use inexpensive "rough-around-the-edges" production. Consumer-generated videos make a powerful commercial impact as viewers are bombarded with an average of 3,500 commercial per day and don't want to watch professionally produced videos. Unless they are cleverly disguised as if produced by amateur video buffs. Improvised acting, script that uses natural language, deliberately sloppy camera moves and poor production.
3. Entertain, inspire, shock or teach them - or make them laugh. Viewers are likely to be sold if you do that. How-to videos, funny videos and videos that explode a myth are a few avenues for advertising a product or service via video.
2 excellent examples
1. "The Secret" Exposed - Is the law of attraction a hoax? (youtube.com/watch?v=hLkvvpJ_pVQ) challenged prevailing beliefs, sold out entire first print run of 5,000 copies.
2. Chemicals in McDonald's burgers which therefore don't go bad --->1 million views, leads to website on health, nutrition and longevity and generate $29,950/m membership revenue for website
4. Drive them to your website or sales page in the proper frame of mind. It is the task of the website or sales page to do the selling.
5. Embed your URL strategically. Advice: Your URL is emb edded in all the video's frames (all your video stills) not just one.
Chap 10. Web Copywriting in the age of web 2.0
Blogs
Social bookmarking sites
Social networking sites
Authority sites
Guidelines for writing copy for dissemination in social media
Marketing via online videos
How to create an oline video that drives massive traffic to your website
How to optimise your video for search engine purposes
Uploading yur video
Resources for creating your video
Online marketing with audio
--------------------------------
Marketing via online videos
How to create an oline video that drives massive traffic to your website
How to optimise your video for search engine purposes
Uploading yur video
Resources for creating your video
TRENDS
Online video-watching encompassed >46% of all broadband traffic
The average YouTube visitor spends 27 minutes on YouTube videos/visit
Over 52% of web traffic consists of video content
70% of all U.S-based Internet uses watched videos on the Internet in Mar 2007 (Source: The New York Times).
Because of the popularity of online videos, the search engines now crawl video sites every few minutes looking for videos. Video links and clips often show up in Google, Yahoo! and MSN search results even before other types of content do, sometimes in a few minutes after a video is uploaded.
EXAMPLE
Nov 30, 2013, search on YouTube.com "hamster tumour vet singapore"
3720 results shown. Top 5 results are:
-
Video 1. Anaesthesia & Surgery of the dwarf hamster at Toa Payoh Vets. A large 3-g skin tumour
Many Singaporean hamster owners believe that the hamster will definitely die if the vet operates to remove its tumour. Some vets ...- HD
-
Hamster with tumour at the hip
Hamster with tumour at the hip is removed. Early detection and removal is best for the hamsters. Toa Payoh Vets' giving back to- HD
-
Video 4: Anaesthesia & Surgery of a Dwarf Hamster at Toa Payoh Vets
The procedures and process in the anaesthesia and electro-surgical removal of a 3-gram skin tumour, 10% of the body weight of ...- HD
-
A roborovski hamster has 2 large tumours below the body
Case TP 44770. Neepy the male hamster, 2 years A "Be Kind To Pets" veterinary educational video teaching vet students how to ...- NEW
- HD
-
Kids Party Singapore - Battery Cars for Kids by Singapore Toy Club
View more: http://singaporetoyclub.com/power-series-ride-on-vehicles Super Cars for kids party! There is less of it but no less to it!- HD
YouTube has been hailed as the advertising medium of the future by Leo Burnett, one of the world's biggest advertising agencies. The viral, interactive and community-led nature of You Tube makes it the ideal platform for advertising and marketing.
The average age of video uploaders in 26.57 years, but viewers are those who have Internet access - all ages and demographics, except perhaps senior citizens over the age of 76 and children under the age of 12
The high search engine rankings that online videos produces (as a result of keyword loading) can drive to the commercial website where they can make a proper sales presentation. If you don't have the time, budget, expertise or resources to create an internet video, the book has resources to enable the reader to create a video for a little as a few hundred dollars.
--------------------
HOW TO CREATE AN ONLINE VIDEO THAT DRIVES MASSIVE TRAFFIC TO YOUR WEBSITE
1. Limit the length. Not more than 3-4 minutes long according to tests done by Google Video (http://video.google.com). Views pay attaention for 7-15 seconds before deciding to click away. You have a 7-15 second to grab their attention to get them to continue watching to the end. The words that are spoken or displayed on the screen (ie. the script or the copy) are the glue that binds the music and audio together as a whole.
2. Use inexpensive "rough-around-the-edges" production. Consumer-generated videos make a powerful commercial impact as viewers are bombarded with an average of 3,500 commercial per day and don't want to watch professionally produced videos. Unless they are cleverly disguised as if produced by amateur video buffs. Improvised acting, script that uses natural language, deliberately sloppy camera moves and poor production.
3. Entertain, inspire, shock or teach them - or make them laugh. Viewers are likely to be sold if you do that. How-to videos, funny videos and videos that explode a myth are a few avenues for advertising a product or service via video.
2 excellent examples
1. "The Secret" Exposed - Is the law of attraction a hoax? (youtube.com/watch?v=hLkvvpJ_pVQ) challenged prevailing beliefs, sold out entire first print run of 5,000 copies.
2. Chemicals in McDonald's burgers which therefore don't go bad --->1 million views, leads to website on health, nutrition and longevity and generate $29,950/m membership revenue for website
4. Drive them to your website or sales page in the proper frame of mind. It is the task of the website or sales page to do the selling.
5. Embed your URL strategically. Advice: Your URL is emb edded in all the video's frames (all your video stills) not just one.
1230. SOCIAL MEDIA - Financial - ROI, Time, Money
Find solutions to the top 5 fears:
1. How will I handle negative feedback? (see below)
2. How do I properly use social media?
3. What resources do I need to dedicate to using this medium? (see below)
4. What will I say?
5. How will I know my return on investment? (see below)
Know Your Return on Investment
a. Set clear goals
b. Track your results
c. Know these 6 important campaign metrics
i. Cost of campaign
ii. Number of new patients
iii. Cost per new patient (cost of campaign divided by number of new patients)
iv. Revenue
v. Average revenue (total revenue divided by number of new patients)
vi. Return on investment (total revenue divided by cost of campaign, expressed as a percent)
vii. Example:
a) Technician spends 8 hours per month on social media at $12 per hour
b) Cost of campaign: $96
c) Number of new patients: 2
d) Money spent to acquire each new patient: $48
e) Total revenue: $180
f) Average revenue: $90
g) Return on investment: 188%
TIME
1. The veterinarian owner must spend time to manage social media himself.
2. Delegate to an employee you can trust (not resign and looking for more pay from another employer after gaining expereince)
3. Outsource to a marketing company with veterinary social media experience (not easy to find in Singapore. Costly).
MONEY
1. Increase marketing budget.
1. Increase marketing budget.
. Handle Negative Feedback
a. Reviews are everywhere online, from Citysearch to Yelp to Google. Some are anonymous while others are not.
b. Know what is being said about your practice and your veterinarians through regular Google searches.
c. Anecdotally, negative reviews are a very small percentage of total online comments.
d. Address a negative post or review tactfully.
i. Acknowledge that you've heard their concern.
ii. Express your interest in hearing their story or making things right for them.
iii. Offer to speak with them offline (provide your phone number and/or email address).
iv. Allow others to come to your rescue and handle negative feedback if they choose.
v. Do not whitewash your page. Leave negative posts unless they are abusive or offensive.
Reference:
Conquer Your Fear of Veterinary Social Media Marketing 
Proceedings: Atlantic Coast Veterinary Conference 2012, Phillip Barnes
Proceedings: Atlantic Coast Veterinary Conference 2012, Phillip Barnes
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