Thursday, September 30, 2010

Communications with younger generation - English

"English is a difficult language to master," I said to the young lady who stated that she had not heard of the word "nincompoop". I was having dinner with a group of 4th year vet students after the Royal Perth Show.

If you are in the puppy business, you may think it has something to do with toilet-training "poo" or "poop"

Have I heard of it? Yes. It means a foolish silly person. The young lady next to me whipped out her mobile phone, checked the meaning and showed it to me. No more wasting time on offline dictionaries. Communications with the young in the "Queen's English" is sometimes not possible. Some examples are:

1. "Why so drama?" the husband asked the wife. I was having dinner with the younger generation in their late 30s in Joondalup yesterday. The husband meant "What are you so dramatic?"

2. When I said to a young vet undergraduate that I would like to be properly introduced to her friend and husband, she said she would arrange a dinner meeting. I asked: "Does your friend entertain at home?" The young lady said: "Yes, she is able to chat easily with people". I meant whether she hosts dinner at home.

3. My young intern Ms Lai worked for a famous gynecologist who was my secondary school classmate and who highly recommended her for an internship with me - a condition of her internship as she had mentioned his name as a referree. One day I asked: "Have you seen him lately?" I wanted to catch up with this old classmate whom I had not met for over 15 years.

"No," she said. "I feel embarrassed to see him." She meant she would not consult him for her gynecological problems as she worked closely with him on a hornbill project.


4. "The young vet has excellent public relations," I said to the young lady who did not know the meaning of "nincompoop" earlier. She agreed with my opiniated comments.

I continued: "You know, in the pet internet forums, some lady clients said that if you want "eye candy", bring your dog to consult him."

"No, no," this young lady objected. "He is no eye candy." At least there is one communication I successfully carried on with one young one. I am a male and so I do not know whether the particular young vet is eye candy or not.




So, communications with the younger generation of Singaporeans by the old foggies can be quite alarming and interersting sometimes.

121. Vet communications

DRAFT
Perth, Thursday, September 30, 2010 6.28 am.

During a dinner after the Perth Royal Show, a 4th year vet undergraduate asked me what do I look for in employing a vet? This lady sure knows what to ask.
Excellent Communications skills with clients is a fore-most trait I look for in a new vet who wants to work at Toa Payoh Vets.

The following notes from a book in Murdoch University library on Sep 28, 2010 may seem irrevelant as it applies to the art of communications with readers of newspapers but the basic principles apply to veterinary communications in newsletters and brochures.


Book: Journalism & Meaning-making – Reading the Newspaper, edited by Verica Ruper, 2010.

Two articles I will summarise here.

1. "Images and Text face off in the broadsheet feature story by Dorothy Economou, Univ of Sydney" - The Stand Out - an unrecognised newws genre.

2. "Image-nuclear news stories" - a new news story genre by Helen Caple, Univ of Wollongong.


ARTICLE NO. 1 - IMAGES AND TEXT FACE OFF
D. Economou said that the standout is an unrecongised news genre. It has the obligatory 5 components:
1. Large image or images (colourful pictures, illustrations)
2. Main bold headline ("screamer" headline")
3. Image captions ("screamer" captions)
4. by-line
5. Sub-headline (stand-first or write-off)

The 5 components enable busy masses of readrs to be attracted to buy the SMH. Others who want to read the long-feature story will go into details further inside the SMH.

The layout of 4 columns is as follows:

NUCLEUS: LURE (lst row, all 4 columns spanned)
Image 1

Headline Image 2 (right-most 4th column)

Satellite: Image 3 (3rd column) overlap 2nd row
Point Satellite: "Quote" e.g. letter from somebody Satellite:
Imager Anchor

ORBITAL STRUCTURE OF A STANDOUT EXAMPLE

I will post a picture as blogger.com does not accept tables.

The "Point" with its verbal component (the standfirst or abstract of the written story) is the "story" in the Standout.

She said that the standout is visually provocative and verbaby abbreviated.




ARTICLE NO. 2
The writer, Helen Caple stated that the Sydney Morning Herald (SMH) presents news in a new and innovative manner using the IMAGE-NUCLEAR NEWS STORIES which is a new news story genre. It said THE STANDOUT is an unrecognised news genre.

Basically it means that the SMH presents a new format to capture the attention of the busy time-pressed readers with a large picture and some text. if the reader wants more info, he can read the in-depth report further in the newspapers. In this format, the SMH sustains its readership and its profitablility by retaining advertisers and reader loyalty.

Helen Caple said that the SMH prints a large photograph with a heading (not a headline) above and a short caption either below or to the side of the picture. No more text, hence she called it the "Image-nuclear news story". The heading is witty and interests SMH's cateogry of readers.

HOW DOES THE ABOVE APPLY TO VET COMMUNICATIONS IN EDUCATING THE CLIENT ABOUT SURGICAL PROCEDURES? The following are my thoughts of applying the above to vet communications and education material


1. Big colourful pictures and text to "lure" or attract the client - Dog's eye pops out?
2. A "screamer" headline e.g. "Save your dog's eyesight or lose the eye by procrastination?"
3. Image captions explaining the surgical procedures in brief.
4. By-line - name of vet or surgery
5. Sub-headline - summary of surgical procedure.

Reading about other industry practices can and do provide new ideas to veterinary industry usually. Unfortunately, you need time to devote to research and reading. The above took me 2 hours to read and to draft. I still have to take a picture to illustrate what I mean.

Wednesday, September 29, 2010

205. Vet Surgery: Voiding urohydropropulsion in dogs and cats

Perth, Australia 10.30am

What is urohydropropulsion? During my undergraduate days some 30 years ago, there was no such term.

Basically it means pumping saline into the bladder (3ml/kg) and suck out the fluid together with the small uroliths (urinary stones) with a catheter. The stones in the bladder are too small and therefore no surgical removal is needed.

ANAESTHESIA. May or may not be need.
POSITION. 2 methods described in Small Animal Clinical Nutrition 5th edition.

POSITION 1. Hold the dog or cat upright so that the vertebral column is upright. The urine and stones will be at the bottom (neck) of the bladder.

POSITION 2. Lateral recumbency.

In both position, catherise, irrigate with saline (3ml/kg), massage or press bladder to shake up the stones, suck out the saline + stones with a syringe. X-rays to check if all are taken out but not all small ones can be seen.

Dietary and medical treatment

204. Client Advices: Prescription Diet s/d canine

Perth, Australia, 10.06 am.

After surgical removal of the struvite urinary stones or for medical and dietary treatment, how much should the owner give the dog/day?

Took some time just to read about Canine Struvite Urolithiasis case studies in the Small Animal Nutritition by Hand et. al, 5th Edition and the following is some general guidelines for Toa Payoh Vets in advising on Prescription Diet s/d to dogs


1. Puppy X-breed, 9 weeks, 5 kg. 700kcal (2.83MJ) 1/2 can 3x/day
2. Rottweiler, 5 years, 41 kg 1,800kcal (7.5MJ) 1.5 cans 2x/day
3. German Shepherd, 12 years, 27kg 1,150kcal (4.8MJ) 1 can 2x/day

Antibiotics from 14-30 days and review using urine cultures
Monthly urine analysis (check for UTI) and blood tests (esp. serum urea nitgrogen, magnesium, phosphorus and calcium and alkaline phosphatese)
Monthly x-rays of kidney (V/D view), bladder (lateral views)

Specialised tests like double-contrast cystography (to check out anatomic abnormalities of the bladder, obstruction of urine flow from kidneys), retrograde positive-contrast urethrocystography (to check out anatomical abnormalities of the urinary tract to the prostate gland area) if there is recurrent uroliths or UTI.

Back to normal commercial food for puppy as soon as X-rays show no stones. For adult dogs, give prescription food for one more month after negative X-ray results.

No commercial dog treats or snacks.

Very few Singapore clientele comply with the above instructions. It could be due to economic reasons. Urine is taken by cystocentesis. Voiding urohydropropulsion is used in cases where the uroliths are small.

Tuesday, September 28, 2010

203. Mindset and motivations for vet undergraduates

Monday Sep 27, 2010
Perth Royal Show, Queen's birthday today is a public holiday in Perth

Mindset
It is hard to change your mindset when you tell yourself you just can't do it. If you tell yourself you can't beat the top student in your class, you fulfill your prophecy every time you see that your exam results are lower than hers or his.

Passion for veterinary medicine and surgery
Human nature is such that 80% of the vet student population will not have passion for veterinary medicine and surgery. Passion means putting much more time and effort in your undergraduate studies to excel in the top 20% of the class. That is how I judge passion quantitatively. It is not for everybody. There has to be time sacrifices and the capability.

Yesterday I met 2 vet undergraduates whom I know to be in the top 20% of the class and another one probably in the bottom 20% of the class. I will call them A, B and C.

The recent SAM (small animal medicine) exam for the 4th year was packed to the gills with questions such that most students would not be able to complete answering all questions and therefore "had an excuse to fail". It was apparently a new examination format according to C and so I was interested to know more.

"The top student got 88% (High Distinction)," C said. "How about A and B?" I asked with very high expectations. C replied: "They got Distinction which is 70-80%."

"If nobody can complete answering all the SAM questions, how could anyone get Distinction or High Distinctions?" I asked C.

C replied: "They got correct answers for the questions they completed. This just does not cut ice with me. Unless the professors use the standard deviation curve and award the Ds and HDs according to this curve. So, even if no student completes all questions, they still can be graded according to the bell curve. Know what I mean? Go and research statistics.

C said to me: "It is impossible for me as I need >90% in the forthcoming exam to pass the SAM." Nothing is impossible if one is very hungry. "What if you get 80-90%? Will the professor be kind towards you so that you need not repeat the whole SAM exam?"

"Your mindset is already fixed," I took some time to talk to this young man who was once a straight A student in his A levels. "Why don't you just drop out of vet school and do something else if you have no passion for vet medicine? Do something that pleases you.

"You had straight As in his A levels and I know you have the capability to at least pass the examinations. Your parents will be disappointed but why do you care about their feelings?"

As a parent myself, I feel really sad for his father and mother who must have had high hopes for him and would not know his examination performance.

Is there any hope for him? If he cannot get over 90% in the final exam, he will need to repeat the whole SAM exam which involves much more subjects to study. I advised the following which may be useful for other undergraduates in vet school.

1. Males who tend to study 2 weeks before the 4th year examination may fail because there is a vast amount of info to remember.

2. Study daily your lecture notes. Use "cards" to write down the important points from past year exam questions. Read the cards one at a time when you are free. And do it daily, not 2 weeks before the exam.

3. Do wider reading but since you just want to pass, I don't expect you to bother. A wider reading reinforces and adds to the knowledge from your lecture notes.

4. Cut off the addiction to watch downloaded TV movies or use the internet till 3 am in the morning. If not possible, restrict to half an hour. During my undergraduate days in the early 1970s, there was no internet and I watched only the 10pm news in Glasgow. It was back to the grindstone every evening, except weekends, to study and read other books on vet medicine.

5. Vet medicine is full of information to remember. There is no other way but to spend time to memorise the facts. It is easier than law which requires case precedents to be quoted.

6. Stay-in at a practice to help out. But this option does not appeal to most students as it means responsibility. Only certain students who need the money saved from not having to rent a place will do it. A and B did it. They would have seen real cases which bring vet medicine and surgery alive to their mugging. That is one way to get top marks. Reading text without seeing practice or real cases can be sleep inducing.

7. "I open the text book and I fall asleep immediately," is a common observation for vet students whose motivation is poor. The reason is due to addiction to online pleasures of gaming and video watching.


Life is full of ups and downs for families - financial, health and death of young ones preceding the death of the parents. If you are an undergraduate with no financial problems, know that you are so fortunate to just simply having to pass the vet course. Many aspiring vet students will sacrifice a few years of their life if they were in your position.

Competitive spirit. A competitive spirit in the top 20% of the vet student. Is it inborn or acquired? It is hard to know. From my observation of A, it seems to be inherent in her based on my observation of the Mad Cow Rodeo performance. I heard her commenting to herself that she got the lowest grades as she was thrown off the cow earlier than B, C and another classmate. The other 3 vet students managed to hang on with two hands (incorrect way as one hand was the trick to rodeo riding)for a longer time.

A competitive spirit and a photographic memory will be hard to beat but never say "can't do it". Once your mindset is negative, you will never beat her at all if you have only acquired a competitive spirit by being associated with her. Both A and B will encourage each other in good company. So, much depends on the "porer"performer (B) to get a very positive mental attitude to study correctly and excel to be top of the class.

Do top students take multi-vitamins, grinko nuts and ginseng? I don't know. I presume A does it. Most likely she has a photographic memory as C told me that the classmates were impressed that she remembered the name of some plant causing sheep diseases during class. Unfortunately for me, C could not remember what was the name of the plant when I asked him!

Monday, September 27, 2010

202. Make money tips from Loral Langemeir

"I will never do business," the young lady studying veterinary medicine in Murdoch University told me when I said it would be good for her to know one of my business contact who markets products in Indonesia. She must think that she would be an employee veterinarian forever.

An employee has a fixed income but I know she does not have a fixed potential and will do well in business (as a self-employed vet). She probably thinks that veterinary practice is not a business but a calling. She is still young and so it is possible that she thinks of being only an employee as it needs one year of working for others before a vet in Singapore is allowed to start his or her own surgery.


I happen to read a wealth creation article and asked another vet student whether he has had read it since the Fitness First magazine, Sep/Oct 2010 issue, Australia was his copy. "No," he said.

Well, here are the tips of becoming your own cash machine from the
author of America's best selling books such as "The Millionaire Maker", appearance on "Dr Phil" shows as the resident 'money expert'. Loral Langemeir does not believe that you need money to make money. Her concept "The 2lst Century Lemonade Stand"
encourages one to change one's attitude. One's mindset can sabotage one's success as you have the wrong conversation with your mind. If you say, "I'll will never have a lot of money," you should ask yourself "How can I have a lot of money?" according to the writer of this article.

Be open to opportunities to make more money. The focus should be on creating more cash rather than how to pay down debt. This is easier said than done. The 5 tips are:

1. Turn what you know into money, e.g. your talents, skills, hobbies, interests, knowledge and experience. (In Perth, I would say it is the tuition business for Asian at A$30/hour for undergraduates if they need money). Much time spent on online gaming and messaging is just that - fun and no cash income. Even the facebook skills is a means of making money as I noted that one undergraduate's contact in her facebook account is about a professional bride photography connection. She linked to it.

2. Learn from other people's mistakes and expand on their success. This means doing your reearch.

3. Keep it simple.

4. Focus on what makes you unique and therefore sets you apart from others.

5. Develop a short 30-second pitch for your brand to gain a contact or a customer when the opportunity comes.

It will be difficult for the young lady and the young man I spoke to recently, to know how to execute (which is Point No. 5). If they can execute, they have money in the pockets.

201. Fleas in Australian dogs

Perth, Australia

From "Fitness First" magazine Sep/Oct 2010

I was surprised to see a 2-page advertorial in this magazine with Ms Sami Lukis, an Australian TV and radio personality who takes her dog for daily walks. It is for Comfortis (spinosad) - a clean, convenient way to protect your dogs from fleas.

THE USP (Unique Selling Proposition)
Fast acting, month-long and because it is a tablet, it can't rub off or wash off.

As houses here are usually carpeted, fleas hiding in carpets can be a big problem unlike in Singapore where ticks are a big problem. I presume ticks are a big problem in Australia too as the dogs do go to dog parks (no leash required unless outside dog parks).