3353. SEO success - Increase your web audience

Jul 5, 2019


Digital Photographer Issue 213
www.digitalcameraworld.com


INCREASE YOUR WEB AUDIENCE


For many photographers, web presence is a main source of business. So, online marketing place m b done with care, maximising page traffic and reaching the widest possible audience.
Images insufficiently tagged with metadata w. be less visible to search engines while a poorly implemented website design results in a high 'bounce' rate.


1. DESCRIPTION
Image must have a meaningful description with a succinct caption. This will be visible to search engines.   


2. THROUGH TRAFFIC
On your personal website, add links to other pages, galleries or images of use to viewers. Add text hyperlinks/


3. RELEVANCE
Ensure that search markers (titles, keywords and captions) are relevant to the content of the page. Keep your images visible by making search engines work for you.


4. MULTIPLE PLATFORMS
Images that are popular, best represent the quality of your work or sell well, use multiple online platforms for promotion.


Place same image on your website, social accounts and other galleries like Flickr, 500px etc and link them to drive cross traffic.


5. IMAGE TITLES
 Viewer, after seeing the thumbnail image, will look for the title. Title s. b informative and accurate. Titles are recognised in search engines - keep wording concise and incorporate place, name and subject type. 


6. KEYWORDS/HASTAGS
Keywords tell search engines that your content is what web surfers are looking for. Use subject type, location, date, your business type and your other linked specialisms as keywords, making sure that they are relevant to the page. 


On social platforms like Instagram, use hashtags  in place of keywords.  Choose words that are popular but  unlikely to 'swamp' your image with others.


7.  CONCLUSION
Online market place is overcrowded with overlapping content. Tricky to stand out and be noticed. By using a logical and accurate metadata policy, you ensure yr images can be seen by those that matter
and drive the conversion of page views into profit.








FASHION BERETS
Keywords