151. How to help search engines find your website

Pcworld.com Mar 2010

1. Determine priorities
Develop measurable goals and priorities
What you want visitors to do, buy or learn (products and services more important to promote). Google Analytics reveals which keywords visitors used and more.

2. Research keywords. Free Google AdWords Keyword Tool useful. How often keywords ae searched. Other paid tools offer Keyword Effectiveness Index (KEI)

3. Use keywords judiciously.
3.1 One page on a single subject
3.2 Use keywords in the page's HTML itle tage <65 characters incl spaces and punctuation
3.3 Add keywords in HTML h1 and h2 headings and in the body copy several times
3.4 Create a keyword-rich link elsewhere to each optimised page.
3.5 Add keywords to your site's URLs

4. Create "Linkbait"
from soomeone else endorsing your product or service. Useful if they include a keyword-rich link o your company's relevant page

Ensure your pages have exgtremely useful content (link-bai). Spread the word about a new blog post, page or article via social networks (search engines love blogs.

5. Make website search engine friendly. Bots primarily index text and follows links.
5.1 use a textg browser eg. Lynx to see how mosgt search engine bots see your site. Paste a URL into the Lynx viewer to find out how the page looked.
5.2 No duplicate content or multiple URLs pointing to the same page.
5.3 Creae an XML sitemap. Submit it to search engines.

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