4031. Ultimate LinkedIn Sales Guide Daniel Disney Writing articles on Linkedin

 18 Oct 2021

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5 key pillars to LinkedIn success

1. Profile

2. Network

3. Messaging

4. Content

5. Personal brand. 

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PROFILE. It summarises how great you are. Readers don't actually know what you do, what you offer or how it can help them.

Readers go away with an interest in buying from you or your product you sell, but not realising that you sell it.

2. Build a valuable network of prospects, customers and peers.

3. Turn your network into leads and sales opportunities through effective messaging - well-crafted conversation-starting messages, no spammy sales-pitch messages.

4. create sper-engaging content that provides value to your prospects, generates leads and build trust.

5. Personal brand to become a trusted and respected figure in your industry.

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How to design a fully optimised profile, back it with content and building a personal brand -- generate regular inbound leads.

But LI can generate OUTBOUND sales opportunities. One way is to message people who view your profile. 

Paid upgrades on LI which allow you to see everyone who has viewed your profile, not just the most recent few.Paid upgraded Premium or Sales Navigator account.

Update profile, check views on a regular basis, build it into your daily routine and make it a part of your outbound sales strategy.

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PROFILE

My goal is to help YOU generate leads from LinkedIn.

1. How to create the ultimate LI profile to convert viewers into prospects, leads and customers.

Do a full team profile audit.

1. Do you have a professionally taken headshot?

2. professionally created LI banner that tells people what you do in an engaging way? 

3. Does your headline tell people what it is that you do?

4. profile summary closer to the 2,000-characgter limit?

5. profile summary focused on your ideal customer and not on you?

6. your contact details included?

7. strong relevant media attached to it?

8. skills listed to include the most relevant ones in your top 3?

9. more than 5 recommendations in your LI profile?

Once you optimised your LI profile, look at WHO is viewing it...Free account, see most recent 4 per day unless you view breakfast lunch and dinner..

Upgraded, see EVERYONE which holds a lot of business and sales potential. 

Qualify them. Simply message them, thanking them for viewing your proifle and asking them something relevant totheir role or the product/service that you offer and how they're current utilising that.

Keep checking those views EVERY SINGLE DAY. Make it one of your sales day activity. 

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COMMON LI PROFILE MISTAKES

1. Poor profile picture  e.g. wedding, holding a pint of beer 
2. No background / banner image

3. Weak or no summary (which increase your inbound and outbound sales opportunities).

4. The salesperson summary (aa if you are looking for a job). Ok for recruiter. Prospect know you are after one thing - sales to them.

5. Zero recommendations. One of strongest features of LI. Easy to gain. 

6. Creating a customer-focused LI profile. NOT an online CV.  Become customer focused, not sales focuses. How you can help them, not how great you are.

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 1 Dec 2021.   WRITING ARTICLES ON LINKEDIN

A. Key points are:

1. Write content that is valuable to your prospect
2. Make the content engaging and enjoyable to read

3. Have a strong CTS (call to action ) at the end to show people how you can help.l

4. Include your contact details. 

B. LI ARTICLE STRUCTURE

1. Introductin/Opening Hook. A strong opening sentence or paragraph. This should connect to the title, capture their attention and create desire and intrigue to read the article.

2. The Story. Break the story into easy to digest parts.  Break the story up with quotes, media or links to help drive engagement.

3. CTA. Direct reader as to what you'd like them to do next. E.g directing them to other articles, a website or content engagement.

4. About the author. Similar style to your LI summary. Discuss what is is you do and how you help people and how pepole can get in touch with you.  

HOW BAD DO YO WANT THE SALE?
    

1.The phone is not dead

2. Social selling is not dead

3. Email is not dead

4. Sending letters is not dead

5. Networking is not dead

So go out there today, lok at your opportunities and look at all the amazing tools at your disposal. Be creative, be persistent, be passionate and try harder and help people solve more problems with your product. 

If you enjoyed this blog, please click LIKE and click SHARE to share it with your network, thank you!

If you enjoyed this post please take time to read some of my other recent posts.

About the Author:

Daniel Disney is .....

 Daniel is a highly in-demand

To inquire about Daniel keynoting or sepaking at your company or event, or to find out more about his 1-day LinkedIn/social Selling Masterclass, please email.....

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CHAPTER 17. CREATING VIRAL CONTENT ON LINKEDIN

The key is to create viral content that is relevant.

1. FB  viral --- hundeds of thousands of likes

2. YouTube --- multiple millions of views

3. LinkedIn --- Daniel says 200 likes

STAGE ONE.  0 - 25 likes for most posts

     25-100 good post.
     200 and above - Stage 1 viral

STAGE TWO - 1000+ LIKES

STAGE THREE -10,000+ LIKES

Disney's experience of the key to viral content on LI

1. the right subject

2. The right format
3. The right time.

VIRAL CONTENT TOP TIPS

Look thru your LI  feed, LH hastags or Twitter hastags or Twitter hasstag

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CHAPTER 18. Building an industry-leading personal brand.

Do you need a personal brand?   People buy from people they know, like and trust

How do you build a personal brand? Mainly built up from the content you share and the engagement you provide on a regular basis. If you shae one piece of content per week compared to three times a week...less popular. 

To grow a successful personal brand

1. Consistency and value. If you stop sharing content for more than a week, your personal brand will shrink.

2. Build a personal brand 15 minutes per day

a. Grow your network (5 min). If you add 10 connections per day = 3600 prospects a year. Increase chance of generating inbound enquiaries and to start outbound conversations via messaging.

b. Share and create content (5 min).
Share two bits of news each week and create 3 posts each week. His advice to subscribe to as many industry-relevant news channels as possible - latest industry news to your inbox daily. Find a good article and click the LI icon to share, plus adding your own thoughts take up 5 min.

Creating a nice post - quick photo of yourself in a specific location with some writing, a quick story, some insight or even a short 3-min video --- easily create something impactful in 5 minutes. 

Done right, you generate inbound leads and opportunity to start conversations with prospects.

 c. Social post engagement (5 min).

liking, commenting on a few posts. Prospect's content (you earn credibility) 

and industry-relevant content.

3. Personal brand top tips
Think before you do and make sure what you do aligns to your brand. 
Balance

70% - 80% professionally relevant content
20-30% personal content

CONSISTENCY IS KEY. Schedule time daily weekly to do your personal brand building activities.  Adopt a GIVING mentality. Create content TO GIVE VALUE, NOT FOR ENGAGEMENT. 

BE AUTHENTIC AND BE YOU. SHAE YOUR STOREIS, EXPERIENCES, THOUGHTS AND OPINIONS. 

CHAPTER 19.Generating leads from LI

Highest performing lead generation techniques are:

1. Content and personal brand. biggest generator of leads for Daniel and students.
A LinkedIn article is one of the best forms of content for lead generation because it has:
"About you" section to goes into detail about what yo offer and how they can get in touch.
Thee aen't any other forms of content that allow you to do this, except advertising style.

Other forms of content work well - when you ceat good, engaging, value-packed posts, that in a very subtle way, hightlight how you help and the results you can help people achieve.

Remember 3 key things:
1. row your audience with your target prospects or people who may recommend you to your target prospects. Grow it every single day. 

 2. Engage with idnustry-relevant posts to get your name out on a regular and consisent basis

3. create your own authentic and industry-elevant content on a regular basis.

A good personal brand generate inbound leads for you but done right, prompt and encourage other people to tag you into potential hot leads for people posting about your porduct or service or throuh more direct introductions and referrals. 

 YOUR PROFILE

is a lead generator. make your profile customer facing and focus on how you can help them, not what you can sell them. Biggest impact in lead generation are your profile background/banner image and your summary with your profile photo having a small influential factor as well.

INTERVIEWS AND GUEST POSTS.

DO interviews on other people's content.  eg. guest on an industry-elevant podcast, writing a guest blog for an indusry publication, doing a LI LIVE interview with someone. A strongest generator of inbound leads for Daniel.  

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CHAPTER 20. ACCOUNT-BASED MARKETING, MANAGING ACCOUNTS AND BUILDING DIGITAL RELATIONSHIPS.

1. Share content regularly, what you're doing, events you'e atending, industry news that you'e reading, books, stories, insights etc.

2. Engage with their content. Click LIKE writes a COMMENT

3. Other platforms like FB, Twitter IG
4.Video and audio messaging to send update messages or catch-up messages that are more engaging than written ones.

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CHAPTER 22. li TOOLS, TECHNOLOGY AND SOFTWARE  used by Daniel.

1. www.buffer.com to schedule content in advance. Hootsuite does the same.

2. www.canva.com to create a lot fo the content he shares as well as creating LI banners.

3. www.vidyard.com  record, edit and share great videos both for content and for prospecting.

4. Shield analystics. www.shieldapp.ai to see deeper analytics of my content on LI and what's working best. 

5. Mematic on iPhone to create memes.

6. www.zubtitle.com   add subtitles/captions to my videos

7. Qucktime Player and iMovie to record and edit videos.

8. Logitech C920S came for his videos, webinars, LI LIVESs and podcast.

9. snowball Ice microphone to record and capture all of my audio.

10. Docooler Ring Light. ensure lighting is as good as  possible during videos.

11. LinkedIn Sales navigator to help with all my social selling activities. 

12. CRM to track and ecord social selling insights and results.  he recommends Hubspot, Gold Vision CRM, Salsforce, Microsfot Dynamics, Pipedrive, SET for Business and Freshworks CRM

13. Lead Forensiscs. www.leadfoensics.com to track who is viewing your websitge, which you can integrate into your sales and social selling stragegy. 

14. Sales Engagement platform that help sreamline your sales and social selling actiities. Outreach, VanillaSoft and Salesloft.