3422. E-commerce tips. The Unleashed Pen. Etsy marketing. A success story

2 Nov 2020. 

E-commerce marketing is very hard work. That is why not many people can succeed if they don't persevere.   

It was kind of the founder of The Unleashed Pen to share great details of her success story. She netted $20,000 in May 2020 on one product!   Her website is:

https://www.etsy.com/sg-en/shop/TheUnleashedPen

TIPS FROM HER.

1. She is an experienced graphics designer.
2. She has her own Shopify shop costing US$29 monthly. Not much in sales. Attended Alison Prince's course. Zero to 100K. Let go of product that you think will sell. Sell what is trendy and what customer wants.

3.She started one product to test on Etsy. Dark heather grey tee-shirt. Not just with cute designs but targeted at new graduates in 2020. She wanted to make graduates happy as the Covid-19 pandemic affected all graduates. 

4. May-June  seasonal. High quality gifts for graduates. She does her silk screening tees herself at first.
Later, farm out to May, from Zero-100K website. Great referral. Another silk-screen supplier. Increase her charges but sell much more.

Feedback from buyers. Keywords are "graduate gifts for her".

They want high quality (soft, quality tese) and silk-screened tees.
She sold first - regular tees.

college tees, high school tees, senior 2020. 

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5. Fulfillment. 

5.1  Ship Station. She recommends it. Alison Prince also recommends it. 

5.2  Esty has similar priced services too.  she uses Etsy too. Her labels printed by Etsy.

6. Costs to her as a seller
6.1 Esty charges around 9.8% as follows:
     0.20 cent/listing
     3% transaction fee,
      5% on shipping and 0.25cents

6.2  10% if use influencer. Can be as much as 20 - 50%. 

7.  Esty upsells for her.  
     Key chain of similar design $10 with tees.  Free shipping if sale over $40.

8. Competitors. Esty has listing of few competitors at bottom, unlike Amazon. 

9. Harvest email of buyers? She could refer some to her Shopify. 

10. She sends abandoned buyers coupons.

11. Her other products - ear rings using laser and irridescent paint.

3 TIPS FOR SUCCESSFUL LISTING.

1. Follow the Zero-100K system, a course taught by Alison Prince.  Start small. One product. 

2. Great photo.

3.  Give them a great shopping experience and product they want.  Encourage feedback. She gives a card in a yellow envelope with each sale. 

"Thank you for buying this product. You made our day. I hope we  made yours. If you have queries or comments, pleaselet us know. Website.  Please leave a review .