Presentation, Thinking and Design Ed Gruwez

 Book into 2 parts.

1. insights, presentations, brain work, logic of TLSM method.
2. 4 phases to construct your presentation. Practical tips. 

1. Presentations are difficult to create
2. Most presentations are poorly prepared.
2.1 Lack of reflection.
Too many details.
Conclusion too late
Too long
Unclear message
Too quick to opt for power point
Bad content
Not critical enough

3. slides for the speaker instead of the public

4. Bad habits are contagious.

5. Too much of a good thing.

6. Insufficient knowledge of the software

HOW TO MAKE BETTER PRESENTATIONS.

Good orator

1. Focus on the feelings of the audience

2. Show good character and benevolent spirit.

3. Use emotions to strength your message

4. Be moved by your own message.

5. Use imagery that touches a chord with the audience. 

Good presentation

1. Achieves objectives of the speaker
2. Concise but complete

3. clear, logically structured, easy to understand
4. attracts and keep attention.

5. relevant for the audience

6. entertaining and makes a good impression.

7. engages the mind but also touches the heart. 

Boost your creative thinking

1. Think as a beginner. Look at a subject as though you know nothing about it.

2. Think 'out of the box'. Free yourself from your paradigm (model, pattern), break fixed habits and escape from close structures. 

3.Be prepared to make mistakes.

4. Steal with your eyes.

5. Go out.

6. Choose the right moment.   Always keep a notepad or smartphone handy to jot down those brilliant ideas when they strike.  

7. Be enthusiastic.  Live, breathe and eat the subject. 

8. Make the most of limitations. 

Two ways to better presentations
1. Make sure that you understand how your audience thinks.

2.  Use a process to design your presentation. TLSM method. 

1. Make sure that you understand how your audience thinks.

The impact of emotions

Emotions are stored in our brain together with memories

influence which stimuli will get attention

play a role in decision-making processes

strengthen our memories, so that we remember them longer. 
These are 4 very good reasons for working emotions into your presentations.

2.  Use a process to design your presentation. TLSM method. 

FOUR PHASES

ethos: The Thinking

logos: the Logic

pathos: the Story 

the fourth: the Media

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