May 20, 2019
Creating market awareness of the brand is very important in any business. From my observation, Addidas is the best as I can see its logo and name on every apparel esp. T-shirts and berets in Singapore. The young ladies buy and wear them as fashion statements without realising that they are advertising billboards for Adidas.
Emirates Airlines will be the best amongst airlines in this field. "Fly Emirates" in T-shirts and apparel are sold in Dubai shops.
It is a pity that they don't have miniature caps and berets. Singapore Airlines and Luftansa appear to me to be too conservative in apparel advertisements. There are opportunities to present to these two airlines, but I will go for Emirates first.
Attached are my travel photos of Emirates Airlines.
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