March 21, 2013
All sales pages should have the following 5 points.
1. Headline
2. Problem description. Why it is important to solve the problem or alleviate it.
3. How your product or service will solve the problem - accurate & descriptive content.
4. Proof that it works.
5. A way to take immediate action - online or phone
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Reference: Web Marketing All-in-one For Dummies 2012 Edition - Pg 111
Writing a copy that sells, using the C.O.N.V.E.R.T. M.E Formula
1. Captivate visitors - Headline with a hook
2. Offer just one testimonial - under the headline
3. Now address your visitors
4. Validate some facts - show industry % to reinforce the problem
5. Expose your solution - describe how it works
6. Recapture attention - don't let visitors leave now that you unveil your secret
7. Test for action - determine whether they are ready to buy now
8. Motivate with value and urgency.
9. Energise visitors to buy - Give assurance it is a good deal.
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