Wednesday, March 20, 2013

1329. How to write a copy that sells

March 21, 2013

All sales pages should have the following 5 points.
1. Headline
2. Problem description. Why it is important to solve the problem or alleviate it.
3. How your product or service will solve the problem - accurate & descriptive content.
4. Proof that it works.
5. A way to take immediate action - online or phone 


Reference: Web Marketing All-in-one For Dummies 2012 Edition - Pg 111

Writing a copy that sells, using the C.O.N.V.E.R.T. M.E Formula

1.  Captivate visitors - Headline with a hook
2.  Offer just one testimonial - under the headline
3.  Now address your visitors
4.  Validate some facts - show industry % to reinforce the problem
5.  Expose your solution - describe how it works
6.  Recapture attention - don't let visitors leave now that you unveil your secret
7.  Test for action -  determine whether they are ready to buy now
8.  Motivate with value and urgency.
9.  Energise visitors to buy - Give assurance it is a good deal.

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