Tuesday, October 11, 2011

Abercrombie & Fitch advertisement in Orchard Road, Singapore

Abercrombie & Fitch Advertisement - Young & Sexy?
Dr Sing Kong Yuen, BVMS (Glasgow), MRCVS
12 October, 2011
Be Kind To Pets
Veterinary Education
Project 2010-0129
I did not bother with the big advertisement along Orchard Road, Singapore until recently when the Advertising Regulatory Body asked the advertiser to take it down in response to a Straits Times reader's complaint about its vulgarity or something similar.
Abercrombie & Fitch said they would take down the advertisement as their store's renovation is nearly completed. It is not due to the complaint as they had got the proper permission to put up the advert.

Such publicity is worth much more than the large advertisement put up for many weeks along Orchard Road as the Straits Times is read by the majority of Singaporeans!

Now I pay more attention to the words "Abercrombie & Fitch" fashions! As I walked along Orchard Road last Saturday afternoon, I was at an angle where the afternoon sun rays shone on parts of the "bare body" and took 2 pictures.

I hope readers appreciate the picture of the advert and the video. The video song of the Beatles, I mean!

Video at: http://www.youtube.com/watch?v=CK5ippOwA9s

Toa Payoh Vets website:

No comments:

Post a Comment