Wednesday, February 9, 2011

328. Fifty words to recommend a pet product

An inaugural issue of a magazine asked me to write 50 words to recommend a pet product and suggested an image of me and the product.
The images will not be of educational interest to readers. However, an X-ray of a bladder stone will have greater interest to readers (I presume).

I used Microsoft Word, "Tools" - Word Count and got the number of words as 50. Then I clicked "Spelling and Grammar. The advice was to revise the following long fragment:
I recommend Hill's® Prescription Diet® s/d® Canine pet food to dissolve struvite bladder stones in dogs that have difficulty in peeing.

Since I have a limit of 50 words, I did not revise the fragment. The 50 words are as follows:



I recommend Hill's® Prescription Diet® s/d® Canine pet food to dissolve struvite bladder stones in dogs that have difficulty in peeing. Veterinary tests are required. However, large bladder stones (X-ray) require surgical removal so that your dog does not suffer painful urination of smelly bloody urine daily for several months.


The 50 words' limit forces me to be concise and yet be able to educate pet owners.

Advice to youths.
A person must write daily to be able to write better just as exercising the muscles make one better built. There is no other way to improve one's writing.


Message from the magazine
Dear Dr Sing,

Good day! This is Michelle from the CozyCot Editorial team.

We are working on a pet story to be published in our print magazine's inaugural issue in April, and I'm hoping that with your expertise and experience, you can recommend one pet product (this can be anything and everything from pet food, to pet cages to pet toys) and tell us what's so good about it in about 50 words. It would also be great if you could accompany the text with image(s) of the product and yourself.

As we are running on a tight deadline, I would be extremely grateful if you could get back to me as soon as possible. Many thanks!

Best Regards,







Michelle Ong

Writer

michelle@cozycot.com

t: (65) 6100 2699

f: (65) 6226 3733
e: michelle@cozycot.com

CozyCot Pte. Ltd.
1 Scotts Road #26-05/07 Shaw Centre Singapore 228208



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