From "Fitness First" magazine Sep/Oct 2010
I was surprised to see a 2-page advertorial in this magazine with Ms Sami Lukis, an Australian TV and radio personality who takes her dog for daily walks. It is for Comfortis (spinosad) - a clean, convenient way to protect your dogs from fleas.
THE USP (Unique Selling Proposition)
Fast acting, month-long and because it is a tablet, it can't rub off or wash off.
As houses here are usually carpeted, fleas hiding in carpets can be a big problem unlike in Singapore where ticks are a big problem. I presume ticks are a big problem in Australia too as the dogs do go to dog parks (no leash required unless outside dog parks).